EP 148: The Nose Knows: Designing the Smells We Love (and Remember)

EP 148: The Nose Knows: Designing the Smells We Love (and Remember)

Today, we're exploring the science behind scent—and why it’s so deeply connected to our brains. Joining Mosheh for this conversation is Mike Kinsey, a master perfumer and olfactive scientist at Procter & Gamble, who helps create some of the most recognizable scents in household products. In this special episode, sponsored by Gain and Downy, Mike breaks down why smell is so strongly linked to memory and emotion. He also explains how scent preferences shift across regions and cultural moments (like the rise of “clean” scents after COVID), and how major brands work to predict trends, avoid fleeting fads, and develop iconic fragrances for everything from shampoo to laundry detergent. Stick around until the end, when Mosh puts his nose to the test in a blind scent challenge – with scent-sational results! #GainPartner #DownyPartner

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Episoder(194)

EP 194: Building Resilience: The Key to Better Health | A Conversation With Dr. Tara Narula

EP 194: Building Resilience: The Key to Better Health | A Conversation With Dr. Tara Narula

Resilience is often talked about as a personality trait—something you either have or you don't. But according to Dr. Tara Narula, resilience is more like a muscle: it can be built, strengthened, and m...

26 Jun 48min

EP 193: Mo News World Cup Preview W/ Men In Blazers' Roger Bennett

EP 193: Mo News World Cup Preview W/ Men In Blazers' Roger Bennett

The biggest sporting event on the planet is underway, with more than five billion people expected to follow the World Cup over the next month. But for many Americans, the World Cup is still something ...

18 Jun 28min

EP 192: Kalshi CEO: The Debate Over Gambling, Markets & Politics

EP 192: Kalshi CEO: The Debate Over Gambling, Markets & Politics

Prediction markets have quickly become a major force shaping conversations around elections, sports, the economy, and breaking news. But as platforms like Kalshi grow in popularity, so do questions ab...

15 Jun 1h 7min

EP 191: Battle For California: Spencer Pratt’s Rise In LA & The Fight To Replace Gavin Newsom

EP 191: Battle For California: Spencer Pratt’s Rise In LA & The Fight To Replace Gavin Newsom

Peter Hamby joins us to break down the high-stakes political races shaping California ahead of the June 2 primary — from the crowded governor’s race to the increasingly unpredictable battle for mayor ...

11 Jun 57min

EP 190: 'Suicidal Empathy': Gad Saad On Immigration, Gender & The Future Of The West

EP 190: 'Suicidal Empathy': Gad Saad On Immigration, Gender & The Future Of The West

Is there such a thing as having too much ⁠empathy⁠? That's a theory gaining the support of some of the world’s richest people following the release of a new book by Gad Saad, a Canadian marketing prof...

3 Jun 57min

EP 189: What Living With AI For A Year Tells Us About The Future: Interview With Joanna Stern

EP 189: What Living With AI For A Year Tells Us About The Future: Interview With Joanna Stern

Technology reporter Joanna Stern spent the last year using artificial intelligence for nearly everything: healthcare questions, travel, productivity, parenting challenges, customer service, and even a...

22 Mai 52min

EP 188: Mother's Day Special Episode: The Recipe for Real Happiness + Live Meditation

EP 188: Mother's Day Special Episode: The Recipe for Real Happiness + Live Meditation

Happy Mother's Day! For this special episode, Mosheh sits down with Melissa Garson -- author, life coach, and his mother-in-law- -- for a conversation about happiness, parenting, relationships, and em...

17 Mai 58min

EP 187: Iran: What Comes Next? A Conversation With Jason Rezaian

EP 187: Iran: What Comes Next? A Conversation With Jason Rezaian

A shaky ceasefire, soaring gas prices, global shipping threats, and fears about the broader world economy — the Iran conflict has entered a volatile new phase with enormous stakes for the people of Ir...

13 Mai 27min

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