Beyond the Arena: Unlocking Digital Fandom with Trace CEO Tareq Nazlawy
Tech Talks20 Aug 2025

Beyond the Arena: Unlocking Digital Fandom with Trace CEO Tareq Nazlawy

In a world where fewer Gen-Z fans attend live events and most sports engagement happens on a device, how do rights holders truly understand their global fanbase?

This week, David Savage speaks with Tareq Nazlawy, Co-founder and CEO of Trace, a groundbreaking fan engagement and identity platform. Tareq reveals how Trace is solving the massive missed opportunity in sports fandom by allowing fans, no matter where they are, to digitally mark their commitment and build an identity that unlocks exclusive access to the best of the sport.

Discover how this digital layer of fandom offers richer, two-way experiences for fans and unprecedented measurability and emotional engagement for brands and rights holders. Learn why your jersey isn't enough, and how proving your dedication, like Tareq's seven years without missing an F1 race, is finally gaining the digital recognition it deserves.


We want you to watch the latest Tech Flix doc on August 21st, sign up here to join us on LinkedIn: https://www.linkedin.com/events/data-suntoldstory-theaienergycr7353018441315848193/theater/


Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠

The music on Tech Talks is created by London artist Lemzi:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lemzi.com⁠⁠

Episoder(856)

No A-Levels, No Degree: How Curiosity Built a Multi-Million Pound Startup

No A-Levels, No Degree: How Curiosity Built a Multi-Million Pound Startup

On today's edition of 'Tech Talks' David talks to Vincent Cook, the founder of Cyb3r Operations, to talk about a critical blind spot in cybersecurity: third-party risk. From leaving school at 16 to ra...

16 Jan 28min

The Decision to Digitize The Beano: Comixit! are Building Additive, Not Addictive, Tech

The Decision to Digitize The Beano: Comixit! are Building Additive, Not Addictive, Tech

With childrens' literacy (in the United Kingdom) in crisis, Michael Nakan CEO of Comixit! is using technology to fight back. Today he joins David to discuss how his platform uses AI to transform the l...

14 Jan 31min

Is Your Workplace Forcing People Out? Rethinking Human Data in the AI Era

Is Your Workplace Forcing People Out? Rethinking Human Data in the AI Era

In an era of rapid AI transformation, Kasia Hayward argues that the secret to success is actually moving slower. Drawing on twenty years of experience with global leaders like JP Morgan and UBS, Kasia...

12 Jan 30min

The Need For A Human Conductor: Why Airship Won’t Let AI Fly Solo

The Need For A Human Conductor: Why Airship Won’t Let AI Fly Solo

On today's episode of 'Tech Talks' Airship’s Mike Herrick joins David Savage to discuss the evolution of mobile engagement through AI agents. We discover how to tech is going to make more sense for ac...

9 Jan 29min

You Might As Well Phone Santa Claus: Why Your SOS Button is a Hollow Promise

You Might As Well Phone Santa Claus: Why Your SOS Button is a Hollow Promise

Today's podcast shows how technology can be used to tackle societal issues creatively in different parts of the world to the UK or the USA. In Africa (and many countries) hitting an SOS button is like...

7 Jan 25min

Why Build a High-Performance Engine If You Don't Know the Destination?

Why Build a High-Performance Engine If You Don't Know the Destination?

2025 was promised as the year of AI ROI, yet many organisations remain stuck in "pilot purgatory." Woodson Martin, CEO of OutSystems, joins host David Savage to demystify agentic systems and the reali...

5 Jan 34min

Happy New Year! We Present a Panel From Money20/20

Happy New Year! We Present a Panel From Money20/20

Initially posted on Convera's podcast, today's show is a discussion lead by David with Sudipto Das (Convera), Nilesh Dusane (AWS), and Shawnna DelHierro (Sound Hound AI).We'll be back in 2026 with our...

31 Des 202528min

Our 2025 Wrap-up: Fighting "Inshitification" and the Pivot to Real-World Impact

Our 2025 Wrap-up: Fighting "Inshitification" and the Pivot to Real-World Impact

It's our second-last episode of the year, and the last is New Year's Eve, so this is a 2025 wrap-up!David has picked out some of his favourite moments from the podcast this year and is exploring two b...

29 Des 202518min

Populært innen Teknologi

lydartikler-fra-aftenposten
romkapsel
tomprat-med-gunnar-tjomlid
teknisk-sett
nasjonal-sikkerhetsmyndighet-nsm
shifter
energi-og-klima
teknologi-og-mennesker
smart-forklart
rss-impressions-2
elektropodden
fornybaren
rss-alt-som-gar-pa-strom
rss-ai-forklart
pedagogisk-intelligens
rss-heis
rss-polypod
kortslutning
rss-ki-praten
rss-ki-til-kaffen