AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag

In episode #2770, we dive into the fascinating world where politics, media, and digital strategy intersect. From the carefully crafted narratives in traditional debates to Robert F. Kennedy's groundbreaking approach with his alternate debate, we uncover the deeper layers that shape public perception and policy. Stay tuned as we explore how leveraging video can transform your presence on platforms like LinkedIn and X. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: The hidden agenda behind the presidential debate, RFK's alternate presidential debate, and Prepare to go all in on video for LinkedIn and X (01:00) The hidden agenda behind the presidential debate (03:26) RFK's alternate presidential debate (12:39) Prepare to go all in on video for LinkedIn and X (16:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

2 Jul 202418min

In episode #2769, we discuss how Apple isn't paying OpenAI for integration but values the distribution. If OpenAI drives significant users and revenue, Apple might seek a share. We also talk about gaining billions of social media views through a dedicated content creation team, though monetization is tricky—entrepreneurs should focus and persist for success. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks (01:00) Apple pays OpenAI…nothing? (02:32) How to get 2.5B views from shorts/reels/TikToks - Steve Tan (13:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

1 Jul 202415min

In episode #2768, we discuss the growing role of communities like Reddit in SEO and the impact of poor customer service on reputations, citing Airbnb. We note Twitter's private likes boost engagement and emphasize the importance of practical AI applications, praising Apple for user-focused AI solutions. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more (01:00) Why communities are the new SEO (02:12) Airbnb's customer service fiasco (11:11) Elon takes 'likes' private and they shoot up 10% (13:55) Is it worth tying AI into your messaging so you can get more buzz? (14:12) Apple stock surges by more than $200B by announcing AI features (16:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

28 Jun 202418min

In episode #2767, we discuss the marketing strategies we use to generate enterprise accounts, including specific content creation, webinars, events, and dinners, and the benefits of offering multiple services and expanding into different regions.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Is TOFU content is now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts  (01:00) Is TOFU content now useless for SEO? (02:31) Meta plans to cut VPs (07:46) The marketing strategy Eric and Neil use to get enterprise accounts  (18:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

27 Jun 202420min

In episode #2766, we discuss Google's AI potential to personalize search using data from various platforms (unlike ChatGPT), how Starbucks, seven months from insolvency, was turned around by CEO Howard Schultz refocusing on customer experience, and how blockchain can enhance affiliate marketing by verifying transactions. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Prediction: Google’s AI to personalize search better than ChatGPT, Starbucks' 7-month turnaround (01:00) Prediction: Why Google's AI will be able to better personalize your search experience over ChatGPT (05:37) The Starbucks turnaround story - 7 months to insolvency, 10 incremental customers (16:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

26 Jun 202419min

In episode #2765, we discuss Elon Musk's brand power and influence – shareholders voted in favor of Musk receiving his $56 billion pay package. We also talk about the impact of minimum wage laws in California, where fast food chains have cut jobs and raised prices in response to the $22 minimum wage.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Tesla shares up on Musk's $56B pay vote, California's $22 minimum wage backfires, and more (01:00) Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote (04:29) California's $22 minimum wage backfires (16:16) Are 4-day work weeks a good idea? (18:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

25 Jun 202420min

In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for better ROI, Gary Vaynerchuk's perspective on advertising as a meritocracy, where good content can go viral regardless of follower count.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’” (01:00) Is Cannes Lions Worth It? (06:44) Ramp Overwhelms Brex's Marketing (09:43) Gary Vaynerchuck says "Advertising is now a ‘meritocracy’” (13:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

24 Jun 202415min

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a business and managing negative feedback, factors that make an agency attractive for sale, insights on upselling existing customers, and expanding service offerings to increase revenue and retention. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:30) Balancing Quality and Scale (07:36) Factors in Selling an Agency (09:30) Investing to Break Through to Seven Figures (13:12) Upselling Existing Customers (14:27) Expanding Service Offerings (15:52) Leveraging Organic Reach Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

22 Jun 202418min