The #1 Strategy to Break $1M as an Agency Owner
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges of maintaining quality while scaling a business and managing negative feedback, factors that make an agency attractive for sale, insights on upselling existing customers, and expanding service offerings to increase revenue and retention. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:30) Balancing Quality and Scale (07:36) Factors in Selling an Agency (09:30) Investing to Break Through to Seven Figures (13:12) Upselling Existing Customers (14:27) Expanding Service Offerings (15:52) Leveraging Organic Reach Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
22 Jun 202418min
Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organic social media and the limitations of productized services as a business model. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Is rebranding a mistake?, Google AI Overviews impact 15% of queries, & Gary Vee on 2024 marketing (01:00) Why Rebranding Is A Mistake Most Of The Time (ConvertKit to Kit) (10:32) Google AI Overviews Only Impacts 15% of queries; down from 84% (15:53) Gary Vee on the #1 marketing opportunity in 2024 (18:32) Why productized services are not actual services (21:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
21 Jun 202423min
2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)
In episode #2762, we discuss the United States' debt, consumer debt, potential bank failures, commercial real estate, interest rates, inflation, and social issues affecting businesses. We also tackle marketing strategies, viral videos, and unrealistic expectations in relationships. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: 2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram) (01:00) 2024 bankruptcies show where the economy is really at (10:39) Are plus-sized and trans beauty queens good for beauty pageants? (15:07) The best marketing strategy ever (Instagram) (19:25) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
20 Jun 202421min
Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templates, generating high volume and cheap traffic. We also cover the rise of hate accounts, the value of community-generated content, and an affiliate site's cautionary tale of losing search visibility. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites (01:00) Canva's $26B SEO strategy (10:29) Communities gaining SEO traffic (13:27) A cautionary tale for affiliate sites (18:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
19 Jun 202420min
96% of sites ranking in top 10 have 1000+ links
Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here: https://marketingschool.io/agency Want to recruit great marketers? Find the best talent here: https://marketingschool.io/hire -- In episode #2760, we reference a study that found 96% of websites ranking in the top 10 results have at least 1,000 backlinks. We discuss the impact of brand queries, user signals on ranking, angel investing, and the challenges and returns associated with it. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: 96% of sites ranking in top 10 have 1000+ links (17:50) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
18 Jun 202419min
Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more
In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different approaches to selling, and the role of homeowners associations (HOAs) and the use of AI in dealing with them. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, Joe Biden is hiring a meme master for $85k, The webinar that created a $200M/year business (01:00) Site removes ads and traffic explodes 113% (03:47) Why Sam Sulek's views are falling (04:47) Neil’s business acquisition story (14:04) GPT-4o destroys HOA - how this will affect businesses (17:13) Joe Biden is hiring a meme master for $85k (17:44) The webinar that created a $200M/year business (22:21) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
17 Jun 202424min
8-Figure Bootstrapped Agency Blueprint
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client recap reports, the potential of AI consulting for larger companies, the use of tools like Zapier for automation, the need for differentiation in content creation, and the shift towards broader marketing strategies instead of relying solely on SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:29) Campaign Recap Systems and Reporting Metrics (08:04) Exploring the Potential of AI Consulting (14:04) Automating Content Tools and the Need for Differentiation (16:24) Beyond SEO: Embracing Broader Marketing Strategies Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
15 Jun 202419min
Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current state of the economy and the challenges faced by younger generations in expensive areas like Beverly Hills. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales? (01:00) Engagement grew on X despite controversy, research finds (03:58) Beverly Hills schools struggle to fill classrooms (10:57) $6.6M SaaS built off of YouTube influencers (12:27) What is warm outbound sales? (20:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
14 Jun 202422min
