The Path to $100,000 ARR - What Flopped with Paid Ads

The Path to $100,000 ARR - What Flopped with Paid Ads

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.

They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.

Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.

You will discover:

✅ How to spot and fix a broken onboarding flow

✅ AB test ideas that actually move the needle

✅ Psychology tactics to persuade and retain users

Learn More:

🌐 Website: https://clear30.org/

📲 App: https://apps.apple.com/us/app/clear30-quit-smoking-weed/id6476418203

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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YouTube: ⁠AppMasters.com/YouTube⁠
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Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(957)

GET 100k Downloads FAST with This Proven App Hack! (Part 1)

GET 100k Downloads FAST with This Proven App Hack! (Part 1)

In this video, you will discover our all-time favorite growth hack that has generated over 100,000 downloads and helped a client go from $100 a month to $11,000 a month! Learn how to maximize ratings, jumpstart ASO, and help you launch your app successfully without spending money on marketing. Watch now to learn the exact strategy and take your app to the next level! Links mentioned: AppAdvice: ⁠https://appadvice.com/apps-gone-free⁠ Indie App Santa: ⁠https://x.com/indieappsanta 👉 Stay tuned for Part 2! Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community:https://appmastersacademy.com/ Get your app audited:https://appmasters.com/audit/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

6 Nov 202410min

The Yu-kai Octalysis Framework Impacts 1.5B Users

The Yu-kai Octalysis Framework Impacts 1.5B Users

This week’s guest will guide you through the Octalysis Framework and how it can enhance user engagement and retention. We’re joined by Yu-kai Chou, the original creator of the Octalysis Framework and Founding Partner/Chief Creation Officer at The Octalysis Group. Yu-kai Chou is a renowned author and international keynote speaker on Gamification and Behavioral Design, having spoken at prestigious organizations like Oxford, Tesla, Google, BCG, the governments of the UK, Singapore, and many more. You’ll gain expert insights on implementing gamification and behavioral design strategies to improve user engagement, retention, and overall user experience. 👉 You’ll learn: -How to apply the Octalysis Framework to drive subscription monetization and retention -Real-world examples of gamification and its benefits -Effective onboarding strategies to improve user engagement 🔔 Subscribe for more app marketing tips 👍 Like if you found this helpful, and share it with fellow developers! Check out Yukai's book: https://yukaichou.com/books Learn More: https://www.linkedin.com/in/yukaichou/ https://octalysisgroup.com/ You can also watch the video: https://youtube.com/live/Pzx5B5fnN8s Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

2 Nov 20241h 10min

Grow Your App in 24 Hours with These Proven Google Play ASO Techniques

Grow Your App in 24 Hours with These Proven Google Play ASO Techniques

Ready to skyrocket your app’s downloads and outrank your competitors on Google Play? 🚀 In this video, we’re breaking down the exact strategies and tips you need to optimize your app store listing for maximum visibility and success. Whether you’re a seasoned developer or just starting out, mastering Google Play ASO (App Store Optimization) is essential in 2024 and beyond. 👉 You’ll learn: - Proven keyword research techniques to improve your app ranking - Secrets to designing eye-catching app icons and screenshots - The best strategies to get more reviews and higher ratings - Real-world examples of ASO success stories 🔔 Subscribe for more app marketing tips 👍 Like if you found this helpful, and share it with fellow developers! You can also watch the video: https://youtube.com/live/gPCd-CwA1fI Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

26 Okt 20241h 14min

Scaling a $1M Membership Business into an App-Based Model

Scaling a $1M Membership Business into an App-Based Model

In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model. We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her membership service in 2014, leading to the app's launch 10 years later. We'll also discuss idea validation, unique challenges, and strategies involved in making this transition. You will discover: -Insights on idea validation and the journey for transitioning to an app-based model -Effective ways to collect user data and make data-driven decisions -How to build a loyal social community and drive app growth Learn More: https://outfitformulas.com https://alisonlumbatis.com https://apps.apple.com/us/app/outfit-formulas-outfit-maker/id6447664832 App Audit: App 1: https://apps.apple.com/us/app/mindspace-daily-affirmations/id1633427328 App 2: https://play.google.com/store/apps/details?id=com.oceanmtech.dmt You can also watch the video: https://youtube.com/live/0RBzDeO1ovg Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

19 Okt 202456min

Get MASSIVE Results with These 9 Simple Tiny A/B Testing Hacks!

Get MASSIVE Results with These 9 Simple Tiny A/B Testing Hacks!

Progress over perfection. Why take 2 months revamping your onboarding, paywall, and/or product only to see a fraction of an increase in your KPIs? We've done hundreds of tests and will share A/B tests that you can run in 5 minutes or less, instantly increasing your retention and monetization. This talk was originally recorded and presented at App Promotion Summit SF in Sept 2024. https://apppromotionsummit.com/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

16 Okt 202417min

Ex-Lyft Designer’s Secrets to Data-Driven App Design

Ex-Lyft Designer’s Secrets to Data-Driven App Design

This week's guest will guide you through data-driven app design and icon/screenshot experiments. Seven Shurygin, former Lyft designer and founder of Sprocket — the #1 app for selling bicycles — will share his expertise on icon and screenshot experimentation, data-driven app design, and social media marketing. You’ll gain expert insights into making data-driven design decisions, running effective A/B tests for screenshots and icons, and leveraging social media as a powerful growth channel. You will discover: -Expert tips for icon and screenshot experiments -Data-driven app design strategies -Using social media as a growth channel Learn More: https://www.linkedin.com/in/sevenshurygin https://apps.apple.com/us/app/sprocket-sell-buy-bicycles/id899907986 https://play.google.com/store/apps/details?id=com.retrographic.sprocket App Audit: https://apps.apple.com/us/app/macro-tracker-caloriekit/id6502718562 https://play.google.com/store/apps/details?id=pt.cosmicode.guessup You can also watch the video: https://youtube.com/live/5lbUxfZw9kk Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

12 Okt 20241h 4min

How to Succeed with Affiliate Marketing in 2024

How to Succeed with Affiliate Marketing in 2024

Maximize your app's potential with affiliate marketing! Whether it's a simple Amazon link in your settings or a full affiliate-based model, it's an easy way to boost revenue. Even small additions like recommending products can make a big impact, just like one of our clients who made hundreds from a single email! Don't sleep on this—affiliate marketing could add that extra 10-20% to your monetization strategy. Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

9 Okt 20245min

This AI App Founder Made $1M in Sales by Himself

This AI App Founder Made $1M in Sales by Himself

In this interview, we will discuss the phenomenal success of Parallel Live, an AI app that has surpassed $1M+ in sales. And the best part, Ethan did it all by HIMSELF - building, scaling, and marketing the app. Ethan Keiser is an ex-TikTok Senior Engineer, current TikTok influencer with 1 million followers, and Founder of Parallel Live. Parallel Live is a groundbreaking fake live-streaming app that creates the illusion of real-time interaction with countless AI-generated viewers. We will dig into social AI and how app developers can monetize it. You will discover: -How he built, scaled, and marketed the app by himself -How he’s been able to drive 75% organic growth through IG -How to leverage organic social media as a growth channel Learn More: https://parallellive.onelink.me/WOuo/f2uh7nn5 You can also watch the video: https://youtube.com/live/Wpfq7fvvvno Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

5 Okt 20241h 1min

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