Building Better Online Communities for Users—and Advertisers (with Jim Daily)

Building Better Online Communities for Users—and Advertisers (with Jim Daily)

How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor Naseer to discuss why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers. From tackling toxic comment sections to creating decentralized, publisher-level social platforms, Jim shares how OpenWeb is pioneering a "social layer" for the open internet. He also shares how this approach helps publishers reduce reliance on search and social traffic, drive engagement and monetize responsibly.

Episoder(67)

Selling the American Dream (with James Schwartz)

Selling the American Dream (with James Schwartz)

James Schwarz is tasked to do a whole lot more than sell the American dream. He's helping people fulfill the goal of buying and selling property across the globe in over 100 countries. He's also worki...

17 Nov 201958min

Growth Hack Your Ad Career (with Anas Ghazi)

Growth Hack Your Ad Career (with Anas Ghazi)

Since 2017, Anas Ghazi has acted as the CEO of WPP's Data Alliance and is also a growth office for Kantar. Most shocking about Anas' current role is the fact that he's only been in the advertising and...

21 Okt 201958min

Waves of Change for Location Data (with Lawrence Chan)

Waves of Change for Location Data (with Lawrence Chan)

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It's understandable; ...

17 Sep 201946min

How to Make Ads an Experience (with Ira Maher)

How to Make Ads an Experience (with Ira Maher)

When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging....

19 Aug 201957min

Innovate or Die (with Rishad Tobaccowala)

Innovate or Die (with Rishad Tobaccowala)

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don't always walk the walk as well as they talk the talk. How can ...

23 Jul 20191h 7min

Innovate or Die Teaser (with Rishad Tobaccowala)

Innovate or Die Teaser (with Rishad Tobaccowala)

This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.

2 Jul 201959s

Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)

Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)

Whether your media budget is big or small, it's always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted tips on how to spend more effectively, we turn to Cent...

18 Jun 201948min

Getting Scrappy with Laura Perritte Teaser

Getting Scrappy with Laura Perritte Teaser

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

10 Jun 201954s

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