Shift Happens - Episode 10: AI, Authenticity, and the Biggest Partner Shift in 20 Years

Shift Happens - Episode 10: AI, Authenticity, and the Biggest Partner Shift in 20 Years

In this episode of Shift Happens, host Jeff Edwards sits down with Stephen Tessitore, Cisco’s Global VP of Partner Marketing, to explore the “accidental” yet ambitious journey from sales to leading global partner marketing. Stephen shares how today’s marketing is being reshaped by AI, hyper-personalization, and brand differentiation — and why the Cisco 360 Partner Program represents the biggest shift (and opportunity) in partner programs in 20+ years. From building authentic brands to balancing AI efficiency with human connection, this conversation offers practical insights for partners navigating change and rethinking their value in the market.

Episoder(500)

Cisco Tech Stories - 34 - Kubernetes Networking : the new fabric ?

Cisco Tech Stories - 34 - Kubernetes Networking : the new fabric ?

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Inside HSBC: AI & Data Sovereignty |Tech Unscripted

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In this episode of Shift Happens, Jeff Edwards sits down with Kevin Brown, VP of Partner Management at Insight, to unpack what it really takes to build durable partnerships in one of the most disrupti...

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The Internet Report examines the April 2 Microsoft 365 service disruption, an Outlook issue aboard Artemis II, and what these events reveal about critical paths within enterprise architecture. ———  C...

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Ian and THE Sammy Brenner are back, and Sammy has officially negotiated her way into the co-chair seat for this week’s episode. We’re ditching the usual format to get into the nitty-gritty of the "art...

17 Apr 26min

Beyond the Fiber - S1E2 : Voice of the Customer with Lumen

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The Challenge: Service Providers are facing a dual pressure: exploding bandwidth demands from AI/ML workloads and the critical need to reduce cost-per-bit. Traditional hub-and-spoke architectures can ...

16 Apr 30min

SHIFT HAPPENS: EP. 33: Its not about the Peak, its about the Rebound w/Amy Bahlo

SHIFT HAPPENS: EP. 33: Its not about the Peak, its about the Rebound w/Amy Bahlo

20 years. One company. Zero shortcuts. In this episode of Shift Happens, Jeff Edwards sits down with Amy Bahlo who didn’t join Cisco for the brand—she joined for a September start date so she could sp...

14 Apr 48min

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