Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channe...

7 Sep 202327min

Jennifer Moss, "The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It" (HBRP, 2021)

Jennifer Moss, "The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It" (HBRP, 2021)

Today I talked to Jennifer Moss about her new book The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It (HBRP, 2021). Workplace burnout is such an urgent issue that up to 700,000 peo...

24 Aug 202329min

Yael Schonbrun, "Work, Parent, Thrive: 12 Science-Backed Strategies to Ditch Guilt, Manage Overwhelm, and Grow Connection" (Shambhala, 2022)

Yael Schonbrun, "Work, Parent, Thrive: 12 Science-Backed Strategies to Ditch Guilt, Manage Overwhelm, and Grow Connection" (Shambhala, 2022)

Today I talked to Yael Schonbrun about her book Work, Parent, Thrive: 12 Science-Backed Strategies to Ditch Guilt, Manage Overwhelm, and Grow Connection (Shambhala, 2022). The positive psychology move...

10 Aug 202327min

Nancy Harhut, "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" (Kogan Page, 2022)

Nancy Harhut, "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" (Kogan Page, 2022)

Behavioral science recognizes that human beings aren’t so much pro-active decision-makers as they are people seeking to take short-cuts and operate in default mode to save mental energy. This book cov...

27 Jul 202326min

Charlotte Fox Weber, "Tell Me What You Want: A Therapist and Her Clients Explore Our 12 Deepest Desires" (Atria Book, 2023)

Charlotte Fox Weber, "Tell Me What You Want: A Therapist and Her Clients Explore Our 12 Deepest Desires" (Atria Book, 2023)

Today I talked to Charlotte Fox Weber about her book Tell Me What You Want: A Therapist and Her Clients Explore Our 12 Deepest Desires (Atria Book, 2023). What we often want most is what we shouldn’t ...

13 Jul 202327min

Rose Hackman, "Emotional Labor: The Invisible Work Shaping Our Lives and How to Claim Our Power" (Flatiron Books, 2023)

Rose Hackman, "Emotional Labor: The Invisible Work Shaping Our Lives and How to Claim Our Power" (Flatiron Books, 2023)

In some ways, Hackman’s Emotional Labor: The Invisible Work Shaping Our Lives and How to Claim Our Power (Flatiron Books, 2023) serves as a natural update to Arlie Hochschild’s classic, The Managed He...

29 Jun 202323min

Mark Staff Brandl, "A Philosophy of Visual Metaphor in Contemporary Art" (Bloomsbury, 2023)

Mark Staff Brandl, "A Philosophy of Visual Metaphor in Contemporary Art" (Bloomsbury, 2023)

Today I talked to Mark Staff Brandl about his new book A Philosophy of Visual Metaphor in Contemporary Art (Bloomsbury, 2023). Brandl is an artist and art historian with a PhD from the University of Z...

15 Jun 202332min

Adam Kingl, "Sparking Success: Why Every Leader Needs to Develop a Creative Mindset" (Kogan Page, 2023)

Adam Kingl, "Sparking Success: Why Every Leader Needs to Develop a Creative Mindset" (Kogan Page, 2023)

Today I talked to Adam Kingl about his new book Sparking Success: Why Every Leader Needs to Develop a Creative Mindset (Kogan Page, 2023). Most or, indeed, basically all of us start out being highly c...

1 Jun 202324min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
i-retten
stopp-verden
forklart
popradet
det-store-bildet
nokon-ma-ga
dine-penger-pengeradet
fotballpodden-2
rss-gukild-johaug
aftenbla-bla
hanna-de-heldige
rss-ness
bt-dokumentar-2
frokostshowet-pa-p5
e24-podden
rss-dannet-uten-piano
rss-penger-polser-og-politikk