Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Batja Mesquita, "Between Us: How Cultures Create Emotions" (Norton, 2022)

Batja Mesquita, "Between Us: How Cultures Create Emotions" (Norton, 2022)

Today I talked to Batja Mesquita about her book Between Us: How Cultures Create Emotions (Norton, 2022). To a degree sometimes not realized, we discuss emotions through the lens of what have been call...

26 Jan 202329min

Heidi K. Gardner and Ivan A. Matviak, "Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work" (HBR Press, 2022)

Heidi K. Gardner and Ivan A. Matviak, "Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work" (HBR Press, 2022)

Today I talked to Dr. Heidi K. Gardner about her new book (co-authored with Ivan A. Matviak) Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work (HBR Press, 2022) Div...

12 Jan 202328min

Roger D. Blackwell and Roger A. Bailey, "Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022)

Roger D. Blackwell and Roger A. Bailey, "Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022)

Today I talked to Roger Blackwell about his new book Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022) Contrary t...

29 Des 202234min

James Hurman, "Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success" (Previously Unavailable, 2022)

James Hurman, "Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success" (Previously Unavailable, 2022)

Today I talked to James Hurman about his new book Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success (Previously Unavailable, 2022). Marketers aren’t alwa...

15 Des 202231min

Chris De Santis, "Why I Find You Irritating: Navigating Generational Friction at Work" (Ampify, 2022)

Chris De Santis, "Why I Find You Irritating: Navigating Generational Friction at Work" (Ampify, 2022)

Today I talked to Chris De Santis about his new book Why I Find You Irritating: Navigating Generational Friction at Work (Ampify, 2022). Soon, those who qualify as Millennials or part of Gen Z will co...

1 Des 202227min

Victoria Grady and Patrick McCreesh, "Stuck: How to WIN at Work by Understanding LOSS" (Productivity Press, 2022)

Victoria Grady and Patrick McCreesh, "Stuck: How to WIN at Work by Understanding LOSS" (Productivity Press, 2022)

Today I talked to Victoria Grady about her book (co-authored with Patrick McCreesh) Stuck: How to WIN at Work by Understanding LOSS (Productivity Press, 2022) The attachment styles we form by eight mo...

17 Nov 202228min

Richard V. Reeves, "Of Boys and Men: Why the Modern Male Is Struggling, Why It Matters, and What to Do about It" (Brookings Institution, 2022)

Richard V. Reeves, "Of Boys and Men: Why the Modern Male Is Struggling, Why It Matters, and What to Do about It" (Brookings Institution, 2022)

Today I talked to Richard Reeves about his important new book Of Boys and Men: Why the Modern Male Is Struggling, Why It Matters, and What to Do about It (Brookings Institution, 2022). The statistics ...

3 Nov 202233min

Paul Daugherty and H. James Wilson, "Radically Human: How New Technology Is Transforming Business and Shaping Our Future" (HBR Press, 2022)

Paul Daugherty and H. James Wilson, "Radically Human: How New Technology Is Transforming Business and Shaping Our Future" (HBR Press, 2022)

Today I talked to Jim Wilson about his book (co-authored with Paul Daugherty) Radically Human: How New Technology Is Transforming Business and Shaping Our Future (HBR Press, 2022). Technology has evol...

20 Okt 202236min

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