Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Eugene Lipov and Jamie Mustard, "The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life" (BenBella Books, 2023)

Eugene Lipov and Jamie Mustard, "The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life" (BenBella Books, 2023)

Today I talked to Eugene Lipov about his new book (co-authored with Jamie Mustard), The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life...

18 Mai 202341min

Andrew Small, "No Limits: The Inside Story of China's War with the West" (Melville House, 2022)

Andrew Small, "No Limits: The Inside Story of China's War with the West" (Melville House, 2022)

Today I talked to Andrew Small about his book No Limits: The Inside Story of China's War with the West (Melville House, 2022). Winston Churchill famously described Russia in 1939 as “a riddle, wrapped...

4 Mai 202327min

M. Johnson and T. Misiaszek, "Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets" (PublicAffairs, 2022)

M. Johnson and T. Misiaszek, "Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets" (PublicAffairs, 2022)

Today I talked to Matt Johnson about his book (co-authored with Tessa Misiaszek) Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets (PublicAffairs, 2022) Too...

20 Apr 202329min

Tessa West, "Jerks at Work: Toxic Coworkers and What to Do About Them" (Portfolio, 2022)

Tessa West, "Jerks at Work: Toxic Coworkers and What to Do About Them" (Portfolio, 2022)

Today I talked to Tessa West about her book Jerks at Work: Toxic Coworkers and What to Do About Them (Portfolio, 2022). This conversation explores the seven types of jerks that West has diagnosed: the...

6 Apr 202323min

Sarah L. Kaufman, "The Art of Grace: On Moving Well Through Life" (Norton, 2015)

Sarah L. Kaufman, "The Art of Grace: On Moving Well Through Life" (Norton, 2015)

Today I talked to Sarah L Kaufman about her book The Art of Grace: On Moving Well Through Life (Norton, 2016). Grace as a word comes from Greek, conveying a sense of giving a favor as a gift or act or...

23 Mar 202324min

Ayelet Fishbach, "Get It Done: Surprising Lessons from the Science of Motivation" (Little, Brown Spark, 2022)

Ayelet Fishbach, "Get It Done: Surprising Lessons from the Science of Motivation" (Little, Brown Spark, 2022)

Today I talked to Ayelet Fishbach about her book Get It Done: Surprising Lessons from the Science of Motivation (Little, Brown Spark, 2022) The key to motivating yourself is to change your circumstanc...

9 Mar 202324min

Jerry Pannone, "Survive: Why We Do What We Do" (John Hunt, 2022)

Jerry Pannone, "Survive: Why We Do What We Do" (John Hunt, 2022)

Today I talked to Jerry Pannone about his new book Survive: Why We Do What We Do (John Hunt, 2022) Abraham Maslow’s Hierarchy of Needs model is famous, but more so the 5-layer model than the 8-layer m...

23 Feb 202324min

Max Bazerman, "Complicit: How We Enable the Unethical and How to Stop" (Princeton UP, 2022)

Max Bazerman, "Complicit: How We Enable the Unethical and How to Stop" (Princeton UP, 2022)

Today I talked to Max Bazerman about his book Complicit: How We Enable the Unethical and How to Stop (Princeton UP, 2022). Remember Saturday Night Live’s satirical TV spot for Ivanka Trump’s perfume, ...

9 Feb 202325min

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