Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Sarah and Larry Nannery, "What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder" (Tiller Press, 2021)

Sarah and Larry Nannery, "What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder" (Tiller Press, 2021)

Today I talked to Sarah and Larry Nannery about their new book What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder (Tiller Press, 2021). What’s it like to ...

23 Des 202134min

Thom Hartmann, "The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich" (Berrett-Koehler, 2021)

Thom Hartmann, "The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich" (Berrett-Koehler, 2021)

Today I talked to Thom Hartmann about his new book The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich (Berrett-Koehler, 2021). To hear Thom Hartmann t...

16 Des 202125min

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by so...

9 Des 202138min

David Avrin, "Why Customers Leave (And How to Win Them Back)" (Career Press, 2019)

David Avrin, "Why Customers Leave (And How to Win Them Back)" (Career Press, 2019)

Today I talked to David Avrin about his new book Why Customers Leave (And How to Win Them Back) (Career Press, 2019). There are three central themes to this book: immediacy (customers want instant gra...

2 Des 202133min

Christine Kane, "The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious" (BenBella, 2020)

Christine Kane, "The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious" (BenBella, 2020)

Today I talked to Christine Kane about her book The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious (BenBella, 2020). Sick of ...

26 Nov 202132min

April Rinne, "Flux: 8 Superpowers for Thriving in Constant Change" (Berrett-Koehler, 2021)

April Rinne, "Flux: 8 Superpowers for Thriving in Constant Change" (Berrett-Koehler, 2021)

Today I talked to April Rinne about her new book Flux: 8 Superpowers for Thriving in Constant Change (Berrett-Koehler, 2021) What’s your relationship to change? Do you embrace it, filled with hope for...

18 Nov 202134min

Nika Kabiri, "Money off the Table: Decision Science and the Secret to Smarter Investing" (Houndstooth Press, 2020)

Nika Kabiri, "Money off the Table: Decision Science and the Secret to Smarter Investing" (Houndstooth Press, 2020)

Today I talked to Nika Kabiri about her new book Money off the Table: Decision Science and the Secret to Smarter Investing (Houndstooth Press, 2020). Adam Smith not only helped to create the field of ...

11 Nov 202134min

Michele Wucker, "You Are What You Risk: The New Art and Science of Navigating an Uncertain World" (Pegasus Books, 2021)

Michele Wucker, "You Are What You Risk: The New Art and Science of Navigating an Uncertain World" (Pegasus Books, 2021)

Today I talked to Michele Wucker about her new book You Are What You Risk: The New Art and Science of Navigating an Uncertain World (Pegasus Books, 2021) Your risk fingerprint is a mixture of how pers...

4 Nov 202133min

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