Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Adam Kahane, "Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together" (Berrett-Koehler, 2021)

Adam Kahane, "Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together" (Berrett-Koehler, 2021)

Today I talked to Adam Kahane about his new book Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together (Berrett-Koehler, 2021). You’re helping South Africa ...

28 Okt 202132min

Sue Unerman, "Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work" (Bloomsbury, 2020)

Sue Unerman, "Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work" (Bloomsbury, 2020)

Today I talked to Sue Unerman about her new book, co-authored with Kathryn Jacob and Mark Edwards,  Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work (Bloo...

21 Okt 202132min

Jackie Fast, "Rule Breaker: Rebellious Leadership for the Future of Work" (Kogan Page, 2021)

Jackie Fast, "Rule Breaker: Rebellious Leadership for the Future of Work" (Kogan Page, 2021)

Today I talked to Jackie Fast about her new book Rule Breaker: Rebellious Leadership for the Future of Work (Kogan Page, 2021). Imagine finding yourself in a career sector, sponsorship, because it’s t...

14 Okt 202134min

Soo Bong Peer, "The Essential Diversity Mindset: How to Cultivate a More Inclusive Culture and Environment" (Career Press, 2021)

Soo Bong Peer, "The Essential Diversity Mindset: How to Cultivate a More Inclusive Culture and Environment" (Career Press, 2021)

Today I talked to Soo Bong Peer about her new book The Essential Diversity Mindset: How to Cultivate a More Inclusive Culture and Environment (Career Press, 2021) In 1967, bans on interracial marriage...

7 Okt 202132min

Martin Reeves and Jack Fuller, "The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future" (HBR Press, 2021)

Martin Reeves and Jack Fuller, "The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future" (HBR Press, 2021)

Today I talked to Martin Reeves and Jack Fuller about their new book The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future (Harvard Business Review Press, 2021).  Since the ...

30 Sep 202134min

Maya Hu-Chan, "Saving Face: How to Preserve Dignity and Build Trust" (Berrett-Koehler, 2020)

Maya Hu-Chan, "Saving Face: How to Preserve Dignity and Build Trust" (Berrett-Koehler, 2020)

Today I talked to Maya Hu-Chan about her new book Saving Face: How to Preserve Dignity and Build Trust (Berrett-Koehler Publishers, 2020) There are so many sayings that involve the face, but perhaps n...

23 Sep 202135min

Eileen McDargh, "Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters" (Berrett-Koehler, 2020)

Eileen McDargh, "Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters" (Berrett-Koehler, 2020)

Today I talked to Eileen McDargh about her new book Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters (Berrett-Koehler, 2020). What’s another way to frame both...

9 Sep 202133min

Angelica Malin, "She Made It: The Toolkit for Female Founders in the Digital Age" (Kogan Page, 2021)

Angelica Malin, "She Made It: The Toolkit for Female Founders in the Digital Age" (Kogan Page, 2021)

Today I talked to Angelica Malin about her new book She Made It: The Toolkit for Female Founders in the Digital Age (Kogan Page, 2021). Female entrepreneurs don’t tend to receive the same funding assi...

9 Sep 202132min

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