Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by social media messages, et cetera, your “messages” are falling on deaf ears? If so, Jamie Mustard has a solution to propose. In short, you need to follow the Primal Laws of Attention. In essence, that means be bigger, brighter, and bolder than ever before in history to break through the clutter. In greater detail, those laws entail steps like the following: use repetition, deliver an emotional jolt by addressing the audience’s primary emotional concern, and practice transparency that establishes your authenticity. Most of all, engage in radical simplicity. If what you are saying can’t be readily understand, forget it. Then to back up that radical simplicity, the “shaft” behind that arrowhead of simplicity is sufficient information to make the messaging worthwhile. All of that—and more—delivered by Mustard in an impassioned episode. Jamie Mustard is a London School of Economic graduate; he’s also an artist, filmmaker, consultant, and a leading authority on branding, art, design, and media perception. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Ann Latham, "The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment" (Bloomsbury, 2021)

Ann Latham, "The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment" (Bloomsbury, 2021)

Today I talked to Ann Latham about her new book The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment (Bloomsbury, 2021). On the factory floor, the pr...

2 Sep 202134min

Ella L. J. Bell Smith and Stella M. Nkomo, "Our Separate Ways: Black and White Women and the Struggle for Professional Identity" (Harvard Business Press, 2021)

Ella L. J. Bell Smith and Stella M. Nkomo, "Our Separate Ways: Black and White Women and the Struggle for Professional Identity" (Harvard Business Press, 2021)

Ella L. J. Bell Smith and Stella M. Nkomo, Our Separate Ways: Black and White Women and the Struggle for Professional Identity (Harvard Business Press, 2021) Ella Bell Smith is a professor of business...

26 Aug 202137min

Jonathan Brill, "Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change" (McGraw-Hill Education, 2021)

Jonathan Brill, "Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change" (McGraw-Hill Education, 2021)

Today I talked to Jonathan Brill about his new book Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change (McGraw-Hill Education, 2021) There are ten big trends that Brill ...

19 Aug 202136min

Big (and Small) Philosophical Questions (with Answers): A Discussion with David Birch and Fred Matser

Big (and Small) Philosophical Questions (with Answers): A Discussion with David Birch and Fred Matser

Today I talked to David Birch about his new book Pandora's Book: 401 Philosophical Questions to Help You Lose Your Mind (with Answers) (Iff Books, 2021). We were joined by Fred Matser, author of Beyon...

12 Aug 202148min

BJ Fogg, "Tiny Habits: The Small Changes That Change Everything" (Mariner Books, 2020)

BJ Fogg, "Tiny Habits: The Small Changes That Change Everything" (Mariner Books, 2020)

Today I talked to BJ Fogg about his new book Tiny Habits: The Small Changes That Change Everything (Mariner Books, 2020).  Yo-yo diets that come and go is one thing. What BJ Fogg is after is something...

5 Aug 202134min

Jim Detert, "Choosing Courage: The Everyday Guide to Being Brave at Work" (HBR, 2021)

Jim Detert, "Choosing Courage: The Everyday Guide to Being Brave at Work" (HBR, 2021)

Retaining Freedom After Speech Today I talked to Jim Detert about his book Choosing Courage: The Everyday Guide to Being Brave at Work (Harvard Business Review Press, 2021) Jim Detert is the John L. C...

29 Jul 202134min

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Mar...

22 Jul 202135min

Gorick Ng, "The Unspoken Rules: Secrets to Starting Your Career Off Right" (HBR, 2021)

Gorick Ng, "The Unspoken Rules: Secrets to Starting Your Career Off Right" (HBR, 2021)

Today I talked to Gorick Ng about his new book The Unspoken Rules: Secrets to Starting Your Career Off Right (HBR, 2021). This book takes you through one’s career, from getting hired and oriented to t...

15 Jul 202137min

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