Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by social media messages, et cetera, your “messages” are falling on deaf ears? If so, Jamie Mustard has a solution to propose. In short, you need to follow the Primal Laws of Attention. In essence, that means be bigger, brighter, and bolder than ever before in history to break through the clutter. In greater detail, those laws entail steps like the following: use repetition, deliver an emotional jolt by addressing the audience’s primary emotional concern, and practice transparency that establishes your authenticity. Most of all, engage in radical simplicity. If what you are saying can’t be readily understand, forget it. Then to back up that radical simplicity, the “shaft” behind that arrowhead of simplicity is sufficient information to make the messaging worthwhile. All of that—and more—delivered by Mustard in an impassioned episode. Jamie Mustard is a London School of Economic graduate; he’s also an artist, filmmaker, consultant, and a leading authority on branding, art, design, and media perception. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Adrian Gostick and Chester Elton, "Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done" (Harper Business, 2021)

Adrian Gostick and Chester Elton, "Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done" (Harper Business, 2021)

Today I talked to Chester Elton, coauthor of Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done (Harper Business, 2021). During my interview with Elto...

8 Jul 202134min

Melody Wilding, "Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work" (Chronicle Prism, 2021)

Melody Wilding, "Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work" (Chronicle Prism, 2021)

Today I talked to Melody Wilding about her new book Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work (Chronicle Prism, 2021). Are you what Wilding calls a Sensitive Stri...

1 Jul 202135min

Debi Kleiman, "First Pitch: Winning Money, Mentors, and More for Your Startup" (Babson College Publishing, 2020)

Debi Kleiman, "First Pitch: Winning Money, Mentors, and More for Your Startup" (Babson College Publishing, 2020)

Today I talked to Debi Kleiman about her new book First Pitch: Winning Money, Mentors, and More for Your Startup (Babson College Publishing, 2020). For anyone who has ever watched Shark Tank, you know...

24 Jun 202136min

Jessica Helfand, "Face: A Visual Odyssey" (MIT Press, 2019)

Jessica Helfand, "Face: A Visual Odyssey" (MIT Press, 2019)

Today I talked to Jessica Helfand about her new book Face: A Visual Odyssey (MIT Press, 2019) Helfand is a designer, artist, and author. She’s taught at Yale University for more than 20 years, cofound...

17 Jun 202134min

Paula Davis, "Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience" (Wharton School, 2021)

Paula Davis, "Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience" (Wharton School, 2021)

Today I talked to Paul Davis about her new book Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience (Wharton School, 2021) What if companies held executives responsible for...

10 Jun 202134min

Joanna Scott, "Excuse Me While I Disappear" (Little, Brown & Company, 2021)

Joanna Scott, "Excuse Me While I Disappear" (Little, Brown & Company, 2021)

Joanna Scott is the author of 12 works of fiction, including Arrogance, a PEN/Faulkner finalist; and The Manikin, a finalist for the Pulitzer Prize. Her awards include a MacArthur Fellowship, a Guggen...

3 Jun 202137min

Carla Diana, "My Robot Gets Me: How Social Design Can Make New Products More Human" (Harvard Business, 2021)

Carla Diana, "My Robot Gets Me: How Social Design Can Make New Products More Human" (Harvard Business, 2021)

Today I talked to Carla Diana about her new book My Robot Gets Me: How Social Design Can Make New Products More Human (Harvard Business Review Press, 2021). Carla Diana is a robot designer responsible...

27 Mai 202137min

Nicole Tersigni, "Men to Avoid in Art and Life" (Chronicle Books, 2020)

Nicole Tersigni, "Men to Avoid in Art and Life" (Chronicle Books, 2020)

Today I talked to Nicole Tersigni about her book Men to Avoid in Art and Life" (Chronicle Books, 2020). Nicole Tersigni is a comedic writer experienced in improve comedy and women’s advocacy. She live...

20 Mai 202128min

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