Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Michael P. F. Smith, "The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown" (Viking, 2021)

Michael P. F. Smith, "The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown" (Viking, 2021)

Today I talked to Michael P. F. Smith about his book The Good Hand: A Memoir of Work, Brotherhood, and Transformation in an American Boomtown (Viking, 2021) Michael Smith is a folk singer who has shar...

11 Mar 202137min

Roland T. Rust and Ming-Hui Huang, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy" (Palgrave MacMillan, 2021)

Roland T. Rust and Ming-Hui Huang, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy" (Palgrave MacMillan, 2021)

Today I talked to Ming-Hui Huang about her book (coauthored with Roland T. Rust), The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy (Palgrave MacMillan, 2021) This episod...

4 Mar 202135min

Candacy Taylor, "Overground Railroad: The Green Book and the Roots of Black Travel in America" (Abrams Press, 2020)

Candacy Taylor, "Overground Railroad: The Green Book and the Roots of Black Travel in America" (Abrams Press, 2020)

Today I talked to Candacy Taylor about her book Overground Railroad: The Green Book and the Roots of Black Travel in America (Abrams Press, 2020). Taylor is an award-winning author, photographer and c...

25 Feb 202137min

Alan Lightman, "Probable Impossibilities: Musings on Beginnings and Endings" (Pantheon, 2021)

Alan Lightman, "Probable Impossibilities: Musings on Beginnings and Endings" (Pantheon, 2021)

Imagination with a Straight Jacket Alan Lightman is a writer, physicist, and social entrepreneur. He has served on the faculties of Harvard and the Massachusetts Institute of Technology (MIT) and was ...

18 Feb 202135min

Paul O. Jenkins, "Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World" (West Virginia UP, 2020)

Paul O. Jenkins, "Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World" (West Virginia UP, 2020)

Today I talked to Paul O. Jenkins about his book Bluegrass Ambassadors: The McLain Family Band in Appalachia and the World (West Virginia UP, 2020). This episode covers a band that defies expectations...

11 Feb 202133min

Sharon Olds, "Arias" (Knopf, 2019)

Sharon Olds, "Arias" (Knopf, 2019)

This episode covers a range of topics from Old’s use of line breaks (enjambment that runs contrary to the tedious, end-stopped rhyming lines of hymnals) to the degree to which any art work can be real...

4 Feb 202135min

Gary Hamel and Michele Zanini, "Humanocracy: Creating Organizations As Amazing As the People Inside Them" (HBR, 2020)

Gary Hamel and Michele Zanini, "Humanocracy: Creating Organizations As Amazing As the People Inside Them" (HBR, 2020)

Today I talked with Gary Hamel and Michele Zanini about their book Humanocracy: Creating Organizations As Amazing As the People Inside Them (HBR, 2020). This episode attacks the way bureaucracies are ...

28 Jan 202138min

Michael Gorra, "The Saddest Words: William Faulkner's Civil War" (Liveright, 2020)

Michael Gorra, "The Saddest Words: William Faulkner's Civil War" (Liveright, 2020)

Today I talked to Michael Gorra about his new book The Saddest Words: William Faulkner's Civil War (Liveright, 2020). This episode touches on two of William Faulkner’s novels in particular: The Sound ...

21 Jan 202136min

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