Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

David G. Smith and W. Brad Johnson, "Good Guys: How Men Can Be Better Allies for Women in the Workplace" (HBR Press, 2020)

David G. Smith and W. Brad Johnson, "Good Guys: How Men Can Be Better Allies for Women in the Workplace" (HBR Press, 2020)

Today I talked to David Smith and Brad Johnson about their new book Good Guys: How Men Can Be Better Allies for Women in the Workplace (HBR Press, 2020). This episode addresses some of the many ways i...

14 Jan 202135min

Chris Hamby, "Soul Full of Coal Dust: The True Story of an Epic Battle for Justice" (Little Brown, 2020)

Chris Hamby, "Soul Full of Coal Dust: The True Story of an Epic Battle for Justice" (Little Brown, 2020)

Today I talked to Chris Hamby about his book Soul Full of Coal Dust: The True Story of an Epic Battle for Justice (Little Brown, 2020). Hamby looks into why there has been a surge in black-lung diseas...

14 Jan 202136min

Daniel Lieberman, "Exercised: How We Did Not Evolve to Exercise and What to Do about It" (Pantheon, 2021)

Daniel Lieberman, "Exercised: How We Did Not Evolve to Exercise and What to Do about It" (Pantheon, 2021)

Today I talked to Daniel Lieberman about his book Exercised: How We Did Not Evolve to Exercise and What to Do about It (Pantheon, 2021). In the book Lieberman explodes 12 different myths, chief among ...

31 Des 202031min

Russell T. Warne, "In the Know: Debunking 35 Myths about Human Intelligence" (Cambridge UP, 2020)

Russell T. Warne, "In the Know: Debunking 35 Myths about Human Intelligence" (Cambridge UP, 2020)

In this episode I talked to Russell T. Warne about his book In the Know: Debunking 35 Myths about Human Intelligence (Cambridge UP, 2020). Warne  takes on the “nature versus nurture” debate regarding ...

24 Des 202039min

Steven W. Webster, "American Rage: How Anger Shapes Our Politics" (Cambridge UP, 2020)

Steven W. Webster, "American Rage: How Anger Shapes Our Politics" (Cambridge UP, 2020)

Today I talked to Steven W. Webster about his book American Rage: How Anger Shapes Our Politics (Cambridge UP, 2020). We discuss the behavioral implications of anger in American politics, from increas...

17 Des 202034min

Ellen Van Oosten, "Helping People Change: Coaching with Compassion for Lifelong Learning and Growth" (HBR Press, 2019)

Ellen Van Oosten, "Helping People Change: Coaching with Compassion for Lifelong Learning and Growth" (HBR Press, 2019)

On this episode I speak to Ellen Van Oosten about Helping People Change: Coaching with Compassion for Lifelong Learning and Growth (Harvard Business Review Press, 2019). The book explores both persona...

10 Des 202036min

Leigh Thompson, "Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table" (HarperCollins, 2020)

Leigh Thompson, "Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table" (HarperCollins, 2020)

Leigh Thompson is a Professor of Dispute Resolution and Organizations at the Kellogg School of Management, Northwestern University. An acclaimed researcher, author, and speaker, she has developed seve...

3 Des 202037min

Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)

Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)

In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases...

27 Nov 202036min

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