Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth3 Sep 2025

The LinkedIn Posting Frequency Surprise: How Often Should You Really Post?

Episode Description:

In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with actionable strategies to grow your audience and make LinkedIn work for you.

Shownotes:

Welcome and introduction to Louise Brogan, LinkedIn expert and CEO
Surprising new research from Buffer on LinkedIn posting frequency
Key findings:
Posting 2–5 times/week: +1,182 impressions per post
Posting 6–10 times/week: +5,000 impressions per post
Posting 11+ times/week: Up to 17,000 more impressions per post
The compounding effect of frequent posting
Practical tips for busy professionals:
How to repost for different time zones
Balancing quality and quantity
Content ideas that work:

Industry news & analysis
Behind-the-scenes content
Step-by-step tutorials
Surprising stories
Simplifying complex topics
Showcasing your work
Actionable insights
Collaborations & joint webinars
Memorable frameworks (COPE: Create Once, Publish Everywhere)
Community spotlights
Micro-interviews

Why carousels outperform other formats on LinkedIn
Tips for creating effective carousel posts
The importance of consistency and delivering value
Resources mentioned:
Buffer’s research
Ramit Sethi’s “I Will Teach You To Be Rich”
The COPE framework
Connect with Louise:
Join the conversation on LinkedIn
Visit the blog for more tutorials
Subscribe, share, and leave a review!

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(221)

LinkedIn's New Network Tab (And Why I Unfollowed 50 People)

Louise shares the results of her 10-day LinkedIn video experiment (reach dropped, engagement didn't) and breaks down LinkedIn's new Network Tab — a feature that shows posts only from your 1st-degree c...

17 Sep 8min

Why Your Business Should Have a Podcast in 2026

Do you need a fancy studio, video cameras and a complicated setup to start a podcast?Absolutely not.In this episode of Raise Your Visibility Online, I’m sharing why I think podcasting is still one of ...

9 Sep 10min

The LinkedIn Company Page Checklist Most Businesses Get Wrong

I'm breaking down exactly what makes a LinkedIn company page work — from the seven-day account rule to admin permissions to why your newsletter might be your best growth lever. Plus an update on Raise...

2 Sep 13min

Move over AI Slop: Leveraging AI for Your LinkedIn Strategy

Takeaways:In today's episode, we discussed the recent introduction of the AI slop button on LinkedIn, which has sparked a lot of controversy and animated reactions from users.Louise shared insights on...

12 Aug 17min

LinkedIn's New Collaborative Posts: What You Need to Know!

This week, we dive into the exciting new feature on LinkedIn: collaborative posts.I’m thrilled to share how this tool can revolutionize the way we engage on the platform, enabling us to reach broader ...

29 Jul 9min

Unlocking LinkedIn: 5 Hidden Spots for Your Clickable Links!

Today, we're diving into the nitty-gritty of optimizing your LinkedIn profile to turn content into consistent inquiries—without the hassle of daily posting. I’m Louise Brogan, and I’m here to help you...

22 Jun 10min

LinkedIn content strategy — focus, reach, and repurposing with Louise

Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on sett...

3 Jun 12min

Meet the Experts: Transforming Your Online Presence

This week's episode is a little different — consider it your personal invitation to something exciting happening next week.I'm recording this from a hotel room in Lisbon, Portugal, where I can see the...

21 Mai 8min