Marketing Tips3 Jan 2025

1. Two Ways to Get your Small Marketing Budget to generate 10x+ ROI

What if you could elevate your marketing game without spending a fortune? In this episode of Marketing Tips, host Ryan Atkinson sits down with Nina Stolpestad, the CMO at Domos, to uncover the secrets behind driving impactful campaigns with minimal budgets. Nina shares her journey from agency life to leading marketing at a fast-scaling SaaS company, and how she’s leveraging creative strategies like webinars and LinkedIn content to build thought leadership and drive sales.

Nina breaks down her approach to 2025 marketing planning, how to involve cross-functional teams, and why focusing on trust-building over hard sales is the key to sustainable growth. Plus, she reveals Domos' unique strategy of running webinars on independent domains to boost credibility and engagement.

If you're a startup CMO or marketer looking to generate big results on a scrappy budget, this episode is packed with insights and actionable tips you won't want to miss.

What You'll Learn in This Episode:

How to plan for 2025 marketing campaigns on a limited budget
The power of webinars as a lead generation and thought leadership tool
Why Domos runs webinars on separate domains to foster trust
LinkedIn strategies to reach the 95% of your audience that’s not in buying mode
How to encourage your team to become active on LinkedIn without being overly salesy

Key Highlights:

[00:01:00] Nina’s career journey from agencies to Domos
[00:03:00] The importance of cross-team collaboration in marketing planning
[00:05:00] How to allocate marketing budget when resources are limited
[00:07:00] Why Domos focused on expertise and thought leadership before revamping their website
[00:08:00] The webinar strategy that generated thousands of registrants and industry praise
[00:11:00] LinkedIn content strategies to build relationships and drive organic reach
[00:15:00] The power of personal LinkedIn accounts over company posts
[00:19:00] Why networking and speaking engagements are invaluable for brand growth
[00:20:00] Nina’s top metric: Sales, not social engagement

Resources Mentioned:

Richard van der Bloom (LinkedIn algorithm expert)
Domos.ai

Connect with Nina Stolpestad:

LinkedIn: Nina Stolpestad
Learn more about Domos: domos.ai

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