Becoming an Agent of Change in the Age of AI

Becoming an Agent of Change in the Age of AI

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Dr. Michael Wu, Chief AI Strategist at PROS and one of the most respected voices in AI and pricing.

Together, they explore how artificial intelligence is reshaping pricing strategy, from the rise of intelligent agents to the human skills that will matter most in an AI-driven world. Dr. Wu explains what’s changed with Generative AI, predictive models, and intelligent pricing agents—and how pricers can prepare for the next wave of transformation.

🎤 Key topics include:

  • Why Dr. Wu calls this moment a true (R)Evolution in pricing

  • How to prepare for the limitations of Generative AI

  • The future of human + machine collaboration in pricing

  • The mindset shift needed to move from dashboards to predictive and generative insights

👉 Don’t miss your chance to learn directly from Dr. Wu this fall! He’ll be live at PPS profitABLE in Las Vegas, October 21–24, 2025, leading a hands-on workshop on AI-powered pricing strategy (worth 1 CPP credit) and delivering a keynote on the rise of intelligent agents.


Reserve your spot at PricingSociety.com/ppslv25

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Episoder(93)

Everything but the Price: How Human Behavior Shapes Pricing Decisions

Everything but the Price: How Human Behavior Shapes Pricing Decisions

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From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing

From Winning the Deal to Winning the Customer: AI, Decision Intelligence, and the Future of B2B Pricing

Guest: Josh Bardell, Principal of Global Industries, CongaMany pricing organizations have historically optimized around one objective: winning the deal. But as technology, buying behavior, and data ca...

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From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough

From Pricing Analyst to Strategic Advisor: Why Technical Excellence Isn’t Enough

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From Then to Next: How Pricing Is Evolving—and Why It Matters

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In this special episode of Let’s Talk Pricing, PPS President Kevin Mitchell reflects on a year of profound change across the pricing profession. From shifting market dynamics and rising complexity to ...

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What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Christina Wirth, CPP, Managing Director and ...

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In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Patience Mutiso, MBA, CPP, Partner in Strategy, Pricing, and Revenue Growth Management at Elladon Consultin...

26 Sep 202541min

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In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee, who will be speaking at this year’s Fall Conference. Jeet shares his vision for the “bionic p...

18 Sep 202533min

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