BeyondMeasure by Burke, Inc.11 Sep 2025

Uniting Marketing and CX through Data to Drive Growth

In this episode of Beyond Measure, Eric Scheer and Mike Deinlein explore one of the toughest challenges facing modern businesses: aligning marketing and customer experience (CX). While marketing sets the promise, CX delivers on it, but too often these teams operate in silos, leading to brand misalignment, customer disappointment, and lost growth opportunities.

Reprising their Quirk's NYC presentation and building off of their Quirk's magazine article, Eric and Mike discuss why these disconnects happen, how data silos create a “multiverse” of competing realities, and why organizations need better tools to bring marketing and CX closer together. They highlight how democratizing data and creating a unified source of truth can help teams collaborate more effectively and avoid costly missteps.

The conversation also dives into real-world case studies, including Southwest Airlines and Marriott Hotels, to illustrate how companies can use data-driven frameworks to assess brand strength, close gaps between marketing promises and CX delivery, and allocate resources more strategically.

If you want to break down silos, improve customer retention, and ensure your brand delivers what it promises, this episode offers actionable ideas you can take back to your organization.

For more information on how Burke can help move your business forward, visit our website.

Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure podcast.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(26)

Relevance + Momentum | Activating Brand Advocacy

Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum Series. In our series finale, hosts ⁠⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠⁠ and ⁠...

31 Des 202518min

Relevance + Momentum | Unlocking Brand Vibrancy

Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum Series. In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive ...

18 Des 202517min

Leading with Humanity

What does it really mean to lead with humanity in a world defined by rapid change?In this inspiring episode, host Troy Geesaman sits down with Tara Marotti, President & CEO of Burke, Inc., for a candi...

11 Des 202524min

Relevance + Momentum | Understanding Brand Presence

Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum Series In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpac...

4 Des 202521min

Relevance + Momentum | Exploring Brand Distinction

Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke’s Relevance + Momentum Series In this episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DIST...

21 Nov 202523min

Relevance + Momentum | Building Brand Affinity

Introducing Relevance + Momentum — A Special Series of Burke's BeyondMeasure Podcast. In this first episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper dive into AFFINITY—one of the five dimens...

7 Nov 202511min

Introducing Relevance + Momentum | A Special Series of Burke's BeyondMeasure Podcast

Introducing Relevance + Momentum — A Special Series of Burke's BeyondMeasure Podcast!Jeremy Cochran, PsyD and Kelsey Schmeckpeper share more on Burke's Brand Strength philosophy. They'll highlight a n...

23 Okt 20252min

AI-Powered Design Thinking

In this episode of Beyond Measure, Mike Deinlein, VP, CX Solutions, and Christie Reckman, SVP, Client Services, explore how generative AI can be more than just a data tool—it can act as a valuable par...

19 Sep 202522min