Lorna Jane Goes Luxe, Qantas Gets a Makeover, and TikTok Eats Retail

Lorna Jane Goes Luxe, Qantas Gets a Makeover, and TikTok Eats Retail

This week marks two years of This Week in E-Commerce and the hot takes are flowing as freely as ever.

Mal’s just landed in Sydney to deliver the IPX keynote, Alex is dropping a new webinar series, and the industry hasn’t slowed down one bit.

From Qantas’ fashion-forward makeover to Lorna Jane’s bold lifestyle play, and the relentless rise of TikTok Shop, Mal and Alex cover the stories that matter — with a healthy side of chaotic retail energy.


🧵 Topics this week:

  • ✈️ Qantas taps Rebecca Vallance for new crew uniforms — and it’s about more than just looks.

  • 🧘‍♀️ Lorna Jane acquires a luxury wellness retreat — the blueprint for lifestyle brand expansion?

  • 🎟️ Aussies spending big on experiences — concerts > groceries?

  • 🛍️ P. Louise breaks TikTok Shop records with $2.7M in 14 hours — and the rise of TikTok TV shopping studios.

  • 💳 Harvey Norman loses appeal over “interest-free” advertising — and the court wasn’t subtle about it.

  • 🧠 Retail’s mental health crisis — SDA report exposes shocking working conditions for frontline staff.

  • 🤖 The AI backlash continues — is the hype bubble about to burst?

Mal and Alex also share their thoughts on building culture, respecting frontline retail workers, and the importance of designing marketing moments (not just new product drops).


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Episoder(156)

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Solo week. Alex is off carving up the slopes in New Zealand (allegedly back next week — you said that last week too), which means it's just Mal, a jam-packed lineup, and a moment to mark a brutal 48 h...

1 Sep 14min

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Episode 150 — and Mal's flying solo this week with Alex over in New Zealand, so the proper 150th milestone celebration is on hold until next week. In the meantime, it's a big one: seven stories, four ...

26 Aug 21min

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

19 Aug 24min

The IP Survives, The Customers Don't: Inside Stax's Rescue

The IP Survives, The Customers Don't: Inside Stax's Rescue

Mal's calling in from a Bali sunrise mid-reset before Q4 hits — squirrels, banana trees, the lot — while Alex is back in Adelaide mopping up after cars got swept down a creek in the weekend's flash fl...

12 Aug 20min

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

AusPost Wants You to Build an Ecosystem. Its Own Data Says Build a Discount Habit.

This week Mal's flying solo — Alex is out, so it's just opinions, no pushback. It's a mixed bag: a couple of quick cost-and-consequence stories, then three deep dives that all circle the same question...

5 Aug 20min

Kogan Gets Caught Comparing Itself to Itself

Kogan Gets Caught Comparing Itself to Itself

Mal and Alex are back this week still hoarse from two big days on the podcast stage at Online Retailer and the ORIAS — congrats to The Iconic on a first-time Online Retailer of the Year win, and to Be...

29 Jul 21min

They Took Your Money and Told You to Call Your Bank

They Took Your Money and Told You to Call Your Bank

It's bloody freezing, we're one week out from Online Retailer in Sydney (expect an impromptu Qantas Lounge recording), and before the conference chaos kicks off we've got a genuinely grim week of reta...

14 Jul 19min

Betts, Stax, Depop's Fee War & the Accent Group Takeover

Betts, Stax, Depop's Fee War & the Accent Group Takeover

We're on the other side of EOFY and into the thick of H2 — and Australian retail served up one of its messiest weeks in a while. Two heritage-adjacent brands hit crisis on the very same day, a resale ...

7 Jul 19min

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