Inside agency hold co power dynamics, with Ewan Larkin
Ad Age Insider12 Sep 2025

Inside agency hold co power dynamics, with Ewan Larkin

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs.

Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why.

Dig deeper on the topics mentioned in this week's episode:

~The meaning of agency holding companies' changing power dynamics

~Dentsu's strategy to stand out amid industry M&A

~Behind the scenes of the updated "How Many Licks" campaign

~Listen to Little Caesar's CMO talk sports marketing strategy

Episoder(185)

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Alex Magnin, Giphy head of revenue

Alex Magnin, Giphy head of revenue

People are conducting more than a billion searches for GIFs on messaging apps a day. At the heart of their results is, usually, Giphy, a shareable online database of those short looping soundless vide...

3 Mai 201932min

Shelly Lazarus, chairman emeritus, Ogilvy

Shelly Lazarus, chairman emeritus, Ogilvy

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25 Apr 201948min

Jeff Goodby, Chairman and co-founder, Goodby, Silverstein & Partners

Jeff Goodby, Chairman and co-founder, Goodby, Silverstein & Partners

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Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor

Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor

Tiffany R. Warren talks about the skin care tradition handed down through her family and the ways she's improved upon it. "In a way, when I take care of my skin, it's a connection to my grandmother," ...

10 Apr 201935min

Alicia Hatch, CMO, Deloitte Digital

Alicia Hatch, CMO, Deloitte Digital

Deloitte Digital is one of the world's 10 biggest agency companies: In 2017 Ad Age ranked Deloitte Digital as the world's second-largest digital network, behind rival Accenture Interactive. Hatch join...

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Ad Block: Deutsch North American CCO Pete Favat on woodworking

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Pete Favat talks about building useful things from scrap and renovating his home on "This Old House." The C-suite leaves less time to get his hands dirty on the job, he says. "You're using your brain,...

3 Apr 201929min

Nicolas Bidon, CEO, Xaxis

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When Nicolas Bidon talks about his business, he talks about becoming an "outcome" media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global pro...

28 Mar 201939min

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