Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Sep 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

How This Newsletter Writer Got 325,000 Subscribers

How This Newsletter Writer Got 325,000 Subscribers

Lenny Rachitsky built a thriving newsletter about product development. Here's how he did it, step by step, and how he's now making more money from the newsletter than he did as a product lead at Airbn...

20 Feb 202329min

It's Time to Think Differently About Productivity

It's Time to Think Differently About Productivity

To avoid burnout, we can't just think about task management. We need to also think about energy management... and how productivity doesn't just mean "getting lots of stuff done." In this conversation ...

13 Feb 202344min

Perfectionism Can Be Your Advantage

Perfectionism Can Be Your Advantage

Have you been told you're a perfectionist — and not in a good way? Psychotherapist Katherine Morgan Schafler says we have it all wrong, and explains how you can use perfectionism as a strength. She's ...

6 Feb 202329min

What People of 1923 Thought About Work In 2023

What People of 1923 Thought About Work In 2023

In 1923, a famous scientist predicted how work would change in 2023. Now, 100 years later, we can confirm: He was shockingly right… and yet totally wrong. What happened? The answers can tell you a lot...

30 Jan 202346min

How to Set Boundaries: A Live Intervention!

How to Set Boundaries: A Live Intervention!

Are you setting the right boundaries at work? In this episode, we pick apart a very real relationship between an employee and employer, and see where boundaries end... and where assumptions begin. For...

23 Jan 202329min

What Your Time Is Worth (and What to Pay to Outsource It)

What Your Time Is Worth (and What to Pay to Outsource It)

Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Jan 202323min

Looking to Buy A Business? These Are the Top 500!

Looking to Buy A Business? These Are the Top 500!

Special announcement! Our annual Franchise 500 list is out, providing you with the best opportunities to buy a business. Which is right for you? Entrepreneur magazine Jason Feifer explains what goes i...

11 Jan 20236min

How This Podcaster Gets 10 Million Downloads A Month

How This Podcaster Gets 10 Million Downloads A Month

Jordan Harbinger (of the Jordan Harbinger Show) hosts a top podcast that makes big bucks. But how did he build it, and how can you build your own profitable show? On this episode, he explains. This ...

9 Jan 202335min

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