Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Sep 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

Dwayne Johnson and Dany Garcia's Strategy: Rethink Everything!

Dwayne Johnson and Dany Garcia's Strategy: Rethink Everything!

The Rock and business partner Dany Garcia have a rule: "We aren't attached to process. We're only attached to outcome." Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Apr 202036min

Seeing Opportunity During Coronavirus, part 2

Seeing Opportunity During Coronavirus, part 2

Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Apr 202023min

Leading A Company While Suffering From COVID-19

Leading A Company While Suffering From COVID-19

Eric Yaverbaum, chairman of Ericho Communications, has been sick in bed with COVID-19 for 11 days. But he's been able to lead his company with optimism, transparency, and blunt reality. Learn more abo...

13 Apr 202020min

Don't Resist Change: A Cold, Cautionary Tale

Don't Resist Change: A Cold, Cautionary Tale

Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Apr 202048min

Seeing Opportunity During the Coronavirus

Seeing Opportunity During the Coronavirus

How can entrepreneurs adapt to coronavirus, and set themselves up for a stronger future? In this episode, hear directly from five of them—as they share their thoughts about how to pivot, produce new p...

30 Mar 202024min

Perfect Your Pitch, with "OxiClean Guy" Anthony Sullivan

Perfect Your Pitch, with "OxiClean Guy" Anthony Sullivan

How do you say the most in the fewest amount of words? Expert pitchman Anthony Sullivan, known for being the face of OxiClean as well as his new CBD brand MontKush, explains how. Learn more about your...

23 Mar 202023min

"You Can Save Me, Or Destroy Me"

"You Can Save Me, Or Destroy Me"

Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Mar 202029min

Stop Doing What Customers Hate!

Stop Doing What Customers Hate!

Learn more about your ad choices. Visit megaphone.fm/adchoices

9 Mar 202029min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-fa-makro
lydartikler-fra-aftenposten
boligbobla
rss-andelige-tanker-med-camillo