Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Sep 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

Should Entrepreneurs Lie? (And How A Lie Saved Stonyfield Farm)

Should Entrepreneurs Lie? (And How A Lie Saved Stonyfield Farm)

Here at Entrepreneur magazine, we hear a lot of stories about how entrepreneurs founded their companies. Many tend to follow a similar format. Someone has an idea. They take a bold risk to make it a r...

20 Aug 201827min

How Tony Hawk Learned To Protect His Brand

How Tony Hawk Learned To Protect His Brand

Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Aug 201818min

Why This CEO Fired Himself

Why This CEO Fired Himself

When Matt Bodnar became CEO of Fresh Technologies, he took over a failing company and saved it from disaster. That felt great. Then he hit a wall: He couldn’t seem to get this company to grow, or to f...

6 Aug 201818min

Her Company Was Growing, So Why Was It Failing?

Her Company Was Growing, So Why Was It Failing?

Just Between Friends is a nationwide franchise that runs consignment events. About a decade ago, it experienced a crazy jolt: It sold more franchise units than it ever had... and that fast growth near...

30 Jul 201823min

Why Freshbooks Launched A Competitor To Itself

Why Freshbooks Launched A Competitor To Itself

Mike McDerment saw the future, and it wasn’t bright. His accounting and invoicing company, Freshbooks, was doing well with customers -- but behind the scenes, its software code was a mess and it wasn’...

23 Jul 201821min

She Raised Millions From Investors... Then Almost Lost It All

She Raised Millions From Investors... Then Almost Lost It All

Raquel Tavares, founder and CEO of a ghee company called Fourth & Heart, had just finished raising a round of funding -- and then her team looked at the company's numbers and realized they were almost...

16 Jul 201815min

How MailChimp's CEO Became the Leader His Company Needed

How MailChimp's CEO Became the Leader His Company Needed

Learn more about your ad choices. Visit megaphone.fm/adchoices

9 Jul 201822min

How to Survive When the Money Runs Out

How to Survive When the Money Runs Out

It's perhaps the most terrifying situation an entrepreneur can face: Suddenly, the bank account is nearly empty. You can't pay your staff. You can barely keep the lights on. What now? This is what Sai...

2 Jul 201818min

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