Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Sep 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(456)

What Every Entrepreneur Can Learn From The Bicycle

What Every Entrepreneur Can Learn From The Bicycle

Entrepreneurs must embrace change, or risk becoming outdated. In this episode, we offer a cautionary tale from history: What happened when entrepreneurs of the late 1800s tried to resist a newfangled ...

25 Jun 201837min

Nobody Believed In His Vision. But He Knew Better.

Nobody Believed In His Vision. But He Knew Better.

Everyone who’s experienced setbacks, rejection, and frustration will ask themselves the same inevitable question: “What if the naysayers are right?” Mike Rothman did that. As he built his company Fath...

18 Jun 201821min

Califia Farms Had To Start Saying, "We're Out Of Product"

Califia Farms Had To Start Saying, "We're Out Of Product"

Califia Farms makes a popular line of plant-based milks, yogurts, and coffees—but they became too popular, too quick. In 2017, demand began significantly outstripping supply, and so the company had to...

11 Jun 201818min

When Your Staff Can't Agree On a Vision for the Company

When Your Staff Can't Agree On a Vision for the Company

Orchard Mile, an online shopping site, had a promising platform and a talented team. But they had two very different ideas about what the company should prioritize. How CEO Jennie Baik made tough deci...

4 Jun 201820min

Keep The Company Running During A Personal Crisis

Keep The Company Running During A Personal Crisis

It's a question almost every entrepreneur will at some point face: How do you keep a company stable while you're pulled into a personal crisis? For Chris Carter, founder of Approyo, that question came...

28 Mai 201816min

Build An Audience Without Advertising

Build An Audience Without Advertising

If you want to learn how to succeed without traditional advertising, ask someone in the "adult" industry. Why? Because most advertising channels—including Facebook, Instagram, Snapchat, and more—are c...

21 Mai 201818min

Saving A Damaged Brand (Remember About.com?)

Saving A Damaged Brand (Remember About.com?)

How do you give new life to an old company? Bring new vision to a place that lost its own? And how do you bring your team -- and your new audience! -- along for the change? Those are the challenges Ne...

14 Mai 201821min

Selling The Product That Everyone Said Was Impossible

Selling The Product That Everyone Said Was Impossible

Selling perfume online seems impossible. After all, people need to be able to smell it, right? And when former Ralph Lauren executive Eric Korman launched his online perfume company PHLUR, he ran smac...

7 Mai 201817min

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