Nirav Tolia: Nextdoor. How neighborhood chatter went global

Nirav Tolia: Nextdoor. How neighborhood chatter went global

Many of us don’t know our neighbors anymore — and Nirav Tolia wanted to change that. He walked away from millions in stock options at Yahoo and eventually co-founded Nextdoor, the hyperlocal social network where neighbors share local news and recommendations. Along the way, he learned that for a digital service, Nextdoor demanded a ton of manual work: drawing neighborhood boundaries with Sharpies, sending individual “invite” postcards by snail mail, talking to neighbors about the information they wanted. After 8 years of grind, Nirav stepped away as CEO, only to return 6 years later to spearhead an ambitious rebrand of Nextdoor, which now has 100 million users around the world.

In this episode, you’ll learn:

  • Why Nirav walked away from millions in stock options to launch his own business
  • How the failure of an early business helped fuel Nextdoor’s success
  • How not having an initial vision for your brand can be a superpower.
  • Why apps that focus on “local” are so hard to master
  • Why Nirav believes” local” is a massive untapped opportunity in tech.


This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Kwesi Lee and Jimmy Keeley.


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Episoder(774)

HIBT Lab! Boom Supersonic: Blake Scholl

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Osprey Packs: Mike Pfotenhauer

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With a passion for design and a skill for sewing, Mike Pfotenhauer grew a bespoke backpack business into one of the world’s most popular outdoor brands. He got his start in the 1970’s, when it was hard to find a pack that wasn’t clunky and uncomfortable. Operating out of a little shop in Santa Cruz, California, Mike started making better-fitting packs for hikers, and—with no advertising except for a sign out front—began to get noticed. As demand for the packs grew, Mike was forced to shift production twice: first to a tiny town in Colorado, where Navajo craftsmen helped with the sewing; then, to a sprawling city in South East Asia, where Mike moved his family so he could stay close to the design process. It took more than 25 years, but Osprey eventually grew into a massive global brand, which was sold in 2021 for over 400 million dollars.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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ICYMI... HIBT Lab! OpenAI: Sam Altman

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The Ringer: Bill Simmons

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HIBT Lab! The Sioux Chef: Sean Sherman

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Chomps: Pete Maldonado and Rashid Ali

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