Nirav Tolia: Nextdoor. How neighborhood chatter went global

Nirav Tolia: Nextdoor. How neighborhood chatter went global

Many of us don’t know our neighbors anymore — and Nirav Tolia wanted to change that. He walked away from millions in stock options at Yahoo and eventually co-founded Nextdoor, the hyperlocal social network where neighbors share local news and recommendations. Along the way, he learned that for a digital service, Nextdoor demanded a ton of manual work: drawing neighborhood boundaries with Sharpies, sending individual “invite” postcards by snail mail, talking to neighbors about the information they wanted. After 8 years of grind, Nirav stepped away as CEO, only to return 6 years later to spearhead an ambitious rebrand of Nextdoor, which now has 100 million users around the world.

In this episode, you’ll learn:

  • Why Nirav walked away from millions in stock options to launch his own business
  • How the failure of an early business helped fuel Nextdoor’s success
  • How not having an initial vision for your brand can be a superpower.
  • Why apps that focus on “local” are so hard to master
  • Why Nirav believes” local” is a massive untapped opportunity in tech.


This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Kwesi Lee and Jimmy Keeley.


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Wirecutter: Brian Lam

Wirecutter: Brian Lam

When Brian Lam walked away from a high-profile job at Gizmodo to launch a product review blog, he had no plan for how it would make money. He just knew what he wanted: a user-friendly site with reviews that could be read in a few minutes, with the best products clearly listed, all backed up by meticulous research. But when he launched The Wirecutter in 2011, Brian’s business partners worried that the site’s posts were too brief and too infrequent to build an audience on the web, where clickbait was king. Eventually, Brian’s targeted approach paid off; users trusted his recommendations, he hired more writers, and traffic and revenue grew. In 2016, The Wirecutter was purchased for $30 million by the New York Times, where it was rebranded simply as Wirecutter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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HIBT Lab! Against All Grain: Danielle Walker

HIBT Lab! Against All Grain: Danielle Walker

Growing up, Danielle Walker’s family often convened for big meals prepared by her Italian grandmother, Grandma Marge. Back then, Danielle enjoyed a wide variety of food without restriction; but she began experiencing severe abdominal pain in her 20s that ultimately led her to totally transform her diet—cutting grains, lactose, sugar and more. As Danielle found relief in this approach—and realized that others with similar ailments could as well—she began compiling her recipes in an online blog called Against All Grain. Before long, the self-taught chef became a bestselling cookbook author, more recently branching out with her own product lines and cooking courses. This week on How I Built This Lab, Danielle talks with Guy about being an ‘accidental entrepreneur’ as she chronicles her journey to building a multifaceted business centered around healthy eating. Plus, Danielle shares her advice for other creators looking to build an audience and discusses food’s potential to help millions suffering from autoimmune diseases.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Back in 2015, when Mike Salguero set out to buy some grass-fed beef for himself and his wife, he had to meet a farmer in a parking lot, who handed him the beef in a trash bag. Naturally, Mike figured there had to be a better way. At the time, he was running a company that was slowly cratering, and he didn’t know the first thing about sourcing or packaging meat. But he had a hunch that if he could figure it out, he could build a successful home subscription business, shipping humanely-raised meat across the country. Mike connected with farmers and packers, launched a Kickstarter campaign, and began working with food and fitness influencers to promote ButcherBox. Today, without taking on a shred of VC investment or even a bank loan, the company does roughly half a billion dollars in revenue. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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HIBT Lab! OpenAI: Sam Altman

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Artificial Intelligence was once the realm of science fiction. But over the last several years, advances in machine learning and deep neural networks have moved us closer to a reality where computers can learn and solve problems independently, the way a human does. From art and music to medicine and politics, the potential applications of AI are nearly endless, and the technology just keeps getting better.This week on How I Built This Lab, Guy talks with one of the leaders in the field of AI development, Sam Altman. Sam talks about his journey from Stanford dropout and teenage entrepreneur to president of the legendary startup incubator Y Combinator and co-founder of the nonprofit OpenAI. Plus, Sam shares his hopes and fears for the future of AI and how his company is working to ensure it ultimately benefits all of humanity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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HOORAE: Issa Rae

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Obsessed with TV and passionate about writing, Issa Rae sent an unsolicited script to CBS’s Cosby when she was still in middle school. By her 20's, she realized there was a certain type of character that was absent from the media landscape—a character she would eventually inhabit in her breakout YouTube series, "Mis-Adventures of Awkward Black Girl." From there, Issa created the five-season HBO hit Insecure, but first went through a bruising gauntlet of rejections and reversals as she learned to navigate Hollywood. Today, Issa has built a company—HOORAE Media—which produces her new HBO show, Rap Sh!t, and multiple other TV and film projects. Listen to The Great Creators launching September 20thSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Sep 20221h 20min

HIBT Lab! Wonder: Marc Lore

HIBT Lab! Wonder: Marc Lore

Picture this: you just wrapped a long day of work and you are starving! You open a delivery app and place an order from your favorite restaurant. About an hour later, you get a notification that your meal has arrived. You’re practically salivating as you tear open the bag, and then...a rude awakening — your dinner became cold and soggy in transit. This frustrating and all-too-common experience is exactly what Marc Lore is trying to solve with his latest venture, Wonder.This week on How I Built This Lab, Marc returns to the show to share how Wonder, recently valued at $3.5 billion, has the potential to disrupt the entire food delivery and home dining industry. Plus, Marc offers advice on how to approach big challenges and discusses several other business ideas he’s been cooking up since leaving Walmart last year.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Bombas: David Heath and Randy Goldberg

Bombas: David Heath and Randy Goldberg

David Heath and Randy Goldberg saw an opportunity to disrupt a long dormant—and arguably boring sector...socks. They met at a startup in their 20s, each already had their own side hustles before they hatched a plan to launch a business together. Randy and David didn’t initially intend to get into the sock business, but in 2011, David read that socks are the most requested clothing item at homeless shelters. That led them to start a company they called Bombas based on a promise: for each pair of socks a customer bought, another would be donated to the homeless. Within about ten years, their one-for-one start-up turned into a quarter of a billion dollar business that has expanded into sweatshirts, underwear, and t-shirts.Listen to The Great Creators launching September 20thSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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HIBT Lab! SOURCE Global: Cody Friesen

HIBT Lab! SOURCE Global: Cody Friesen

Water is all around us–quite literally, there is enough water in the air we breathe to meet all of humanity’s needs and then some. Engineering professor Cody Friesen invented a solar-powered device that captures this vapor and transforms it into drinking water. Cody began manufacturing these ‘hydropanels’ with his Arizona-based company SOURCE in 2014, and today they’re used in more than 50 countries worldwide.This week on How I Built This Lab, Cody talks with Guy about the prevalence of water scarcity in the U.S. and around the globe, and his company’s work to become the world’s first renewable, fully-digitized drinking water utility. Plus, the two discuss how entrepreneurs should be thinking about the growing renewable energy market.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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