Wirecutter: Brian Lam

Wirecutter: Brian Lam

When Brian Lam walked away from a high-profile job at Gizmodo to launch a product review blog, he had no plan for how it would make money. He just knew what he wanted: a user-friendly site with reviews that could be read in a few minutes, with the best products clearly listed, all backed up by meticulous research. But when he launched The Wirecutter in 2011, Brian’s business partners worried that the site’s posts were too brief and too infrequent to build an audience on the web, where clickbait was king. Eventually, Brian’s targeted approach paid off; users trusted his recommendations, he hired more writers, and traffic and revenue grew. In 2016, The Wirecutter was purchased for $30 million by the New York Times, where it was rebranded simply as Wirecutter.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(853)

Advice Line with Curt Richardson of OtterBox

Advice Line with Curt Richardson of OtterBox

Today’s callers: Andy from Sarasota weighs whether the path to scalability for his live game show business is through personality or product. Then, Marissa from Tampa wants to recapture sales for her ...

23 Jul 0s

Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.

Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.

After waiting too long to pay his restaurant bill, Aman Narang thought there had to be a better way. His first idea—a mobile payment app—flopped.But that failure revealed a much bigger opportunity.Res...

20 Jul 51min

Advice Line with Kenneth Cole

Advice Line with Kenneth Cole

Today’s callers: Matt from New York City unpacks the stigma working against his line of foot wellness products. Then Emefa in Toronto seeks a direct relationship with customers of her fashion brand in...

16 Jul 0s

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

Tom Rinks got his start in the commission-only "shark tank" of midwestern furniture sales. That’s where he learned what makes customers buy. Decades later, those instincts helped him grow a joke of a ...

13 Jul 1h 15min

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

Jeni’s Splendid Ice Creams founder Jeni Britton joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, how Jeni’s newest venture Floura is tackling one of America...

9 Jul 48min

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

Krishna Kaliannan wanted to start a tech company but failed at every attempt. On the side, he was teaching himself how to cook with high-protein, low-sugar ingredients. Not just out of interest, but o...

6 Jul 1h 3min

Advice Line with Ronnen Harary of Spin Master/PAW Patrol

Advice Line with Ronnen Harary of Spin Master/PAW Patrol

Today’s callers: Ann from Nashville asks how to adapt her jewelry business in the face of rising gold prices. Then Felix in Martha’s Vineyard considers strategies for growing his family’s legacy honey...

2 Jul 0s

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

In 2004, Joey Shamah and his partner launched a cosmetics company built on an idea that made almost no sense:Sell high-quality makeup for just $1.At the time, high quality beauty products were suppose...

29 Jun 1h 14min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
rss-pa-konto
tid-er-penger-en-podcast-med-peter-warren
utbytte
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
rss-skravla-gar
liberal-halvtime
pengesnakk
finansredaksjonen
lederpodden
rss-kron-podden
paretopodden
okonomiamatorene