Wirecutter: Brian Lam

Wirecutter: Brian Lam

When Brian Lam walked away from a high-profile job at Gizmodo to launch a product review blog, he had no plan for how it would make money. He just knew what he wanted: a user-friendly site with reviews that could be read in a few minutes, with the best products clearly listed, all backed up by meticulous research. But when he launched The Wirecutter in 2011, Brian’s business partners worried that the site’s posts were too brief and too infrequent to build an audience on the web, where clickbait was king. Eventually, Brian’s targeted approach paid off; users trusted his recommendations, he hired more writers, and traffic and revenue grew. In 2016, The Wirecutter was purchased for $30 million by the New York Times, where it was rebranded simply as Wirecutter.

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Episoder(804)

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

Backroads: Tom Hale. How a desk worker became a trailblazer in active travel

In his 20’s, working an office job he hated, Tom woke up in the middle of the night with a wild idea: why not take people on bike trips? No playbook. No investors. Just a sense that he could make a li...

10 Nov 202550min

Advice Line with Tariq Farid of Edible Arrangements

Advice Line with Tariq Farid of Edible Arrangements

Tariq Farid the founder of Edible Arrangements joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Tariq updates Guy on how he’s pivoting into a new industry w...

6 Nov 202550min

Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

In 2010, software engineer Natalie Gordon was pregnant– and fed up with the overwhelming baby aisles in big box stores. So she quit her computer job to code the registry she wished existed. No pink-a...

3 Nov 20251h 7min

Advice Line with Niraj Shah of Wayfair

Advice Line with Niraj Shah of Wayfair

Wayfair co-founder Niraj Shah joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs about how to bet on themselves – and define themselves to consumers. Plus, Niraj exp...

30 Okt 202544min

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

A century ago, Jeff Braverman’s grandfather opened a peanut shop in Newark, New Jersey. By the early 2000s, the family business was doing $1M in sales and struggling to stay afloat. Jeff had a high-pa...

27 Okt 20251h 12min

Advice Line with John Zimmer of Lyft

Advice Line with John Zimmer of Lyft

Lyft co-founder John Zimmer joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, John talks about his recent decision to step away from the company he founded in 201...

23 Okt 202550min

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

What happens when a charismatic home renovator marries a budding design whiz? You get the billion-dollar powerhouse that is Chip and Joanna Gaines.The Gaines’ TV show Fixer Upper became a cultural obs...

20 Okt 20251h 33min

Advice Line with Stacy Madison of Stacy’s Pita Chips

Advice Line with Stacy Madison of Stacy’s Pita Chips

Stacy’s Pita Chips co-founder Stacy Madison joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Stacy talks about her hard-won experience of knowing when to st...

16 Okt 202554min

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