Why Being The ONLY One Beats The Best

Why Being The ONLY One Beats The Best

In this episode, Roy argues that businesses are doing a mediocre job of declaring why people should buy from them as opposed to their competitors.

The use of CLAPTRAP word like “better”, “best” and “#1” and ASPIRATIONS like “We’re in business to save our home planet” to describe what makes them special are subjective at best and mean very little to a person wanting to choose a company to do business with.

Roy shares his “ONLY Statement” innovation with you that clearly defines an organization’s uniqueness at a granular level. “We are the ONLY ones who…” dispels the CLAPTRAP and gives companies the guidance they need to clearly and honestly differentiate themselves from every other competitor they face.

Episoder(131)

Why is Being Different So Important In The World?

Why is Being Different So Important In The World?

Today, the world is replete with claims like:— “We are better”— “We are the best”— “We are Number 1”— “We are the leaders”as ways of declaring what makes a person or an organization special or unique....

7 Okt 202423min

Why You Should Get Your Plan ‘Just About Right’, Not Perfect

Why You Should Get Your Plan ‘Just About Right’, Not Perfect

A perfect plan in a world of chaos and unpredictability is impossible to achieve. Successful businesses loosen up on their plan and ‘Head West’ in the direction they deem appropriate given the circums...

30 Sep 202422min

💦 Splash - Business Planning

💦 Splash - Business Planning

Traditional planning methods are flawed. My Strategic Game Planning Process offers a solution, having helped a startup achieve massive success. 💦 Today’s planning methods are all screwed up; here’s w...

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How to Be A Disruptive Leader And Win

How to Be A Disruptive Leader And Win

“In a world boxed within norms, rules, and 'being better', Roy Osing, also known as 'Be Different or Be Dead' guy, paints a different picture about achieving success. He asserts that uniqueness and di...

23 Sep 202455min

Why High Prices Make You More Competitive

Why High Prices Make You More Competitive

Most businesses look for ways to offer the cheapest prices in the market. Having special promotional Sales and discounting prices are commonplace tactics used to retain customers and attract new ones....

16 Sep 202420min

💦 Splash - Strategic Game Plan

💦 Splash - Strategic Game Plan

Three questions unlock your business compass: 🔸What are your growth goals? 🔸Who are you serving (ideal customer)? 🔸What’s your ONLY Value Proposition (what problem are you solving in a way that no ...

13 Sep 20247min

What Is So Awesome About Killing Dumb Rules?

What Is So Awesome About Killing Dumb Rules?

Audacious Leaders are judged on how well their organizations perform, and how they GROW. In this podcast episode, I discuss with Gary Bontrager my “Cleanse The Inside” Move aimed at improving the exec...

9 Sep 202423min

How Being Boring Will Make You Extremely Successful

How Being Boring Will Make You Extremely Successful

How Being Boring and Keeping Your Promises Will Make You Extremely SuccessfulIt seems that often businesses forget that it’s the simple things that breed success, like keeping their promises. It’s a h...

2 Sep 202425min

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