3 Proven Ways to Grow Your Business - Part I
There isn’t ONE magic solution to business growth. Sustainable growth comes from doing many things consistently right. And its genesis is outside the realm of textbook thinking. Textbooks are useful t...
3 Jan 202417min
Why Do Audacious Leaders ‘Love’ The Frontline?
The Frontline represents the membrane between the customer and the internal ‘guts’ of a business. The Frontline represents the company’s brand, its values and strategy. And yet the Frontline rarely ge...
27 Des 202335min
How To Create The Best Business Plan Fast!
Building an effective strategic plan for most businesses is typically a challenge. The process can be time consuming, expensive and is based on traditional academic planning principles aimed to define...
18 Des 202328min
How to Easily Make a Jaw-dropping Brand
Branding today is focused on what businesses PRODUCE as demonstrated by this typical brand statement: “I help individuals reassess their life choices to discover their true paths to success.” Whereas ...
11 Des 202326min
Why SURPRISE! is Better Than Meeting Customer Needs
Most organizations focus on delivering what their customers NEED. The problem is, competition in the ‘NEEDS’ space is fierce; low prices are the main emphasis with the impossibility of any business ac...
6 Des 202323min
How To Remove ‘Dumb Rules’
A ‘Dumb Rule’ is a rule or policy that customers HATE; it is used to control customer engagement and not enable it. Dumb Rules create internal friction in an organization that prevents smooth fulfillm...
4 Des 202324min
Why Being Imperfect is The Perfect Thing to Do
Everyone seeks perfection in business and in life. We aspire to be ‘perfect’ in everything we do. How is that even possible in a world that is imperfect? And who determines what’s perfect and what is ...
27 Nov 202319min
