B Different and B Audacious

“Roy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhouse.

He is also a prolific writer, speaker, mentor, consultant and the creator of the Be Different or Be Dead book series. His books offer practical and proven strategies to help individuals and organizations stand out from the crowd and achieve their goals.

His most recent book, The Audacious ‘Unheard-of Ways’ I Took a Startup To A BILLION IN SALES, shares his insights and secrets on how to build a successful business and career.

Roy is driven by his passion to inspire and empower leaders, entrepreneurs and organizations to be different or be dead.” — Gary Bontrager, Host, Mindset Growth Podcast

✔️ Here Are Jaw-Dropping Secrets To A Billion In Sales

— Audacious Leaders Are Not Influenced By Theory.

— BE DiFFERENT leadership 101: Get The Hell Out of The Leader Herd.

— The Five Year Plan Cannot Be Implemented But a 24-Month Plan Can.

— Line of Sight Leadership Drives Plan Execution and Destroys Dysfunction.

✔️ Why Killing “Dumb Rules” Makes You Unbelievably Successful

— Kill Dumb Rules: We Grow Up With This Stuff But We Don’t Consciously “Shed Our Skin”.

— Cleanse The Inside: Reduce Friction; Increase Viscosity.

— Why Cut the Crap is Innovative as Hell!

— Hitting The Delete Button IS Innovation in Action.

— Be Imprecise; Be an Achiever.

— A Voice Without Passion Rarely Changes The World.

— Audacious Leaders Arouse the Emotion in People.

✔️ Simple Reasons Why “Cravings” Is The Best Marketing

— Why “I don’t know” is The Source of Innovation.

— Create your Strategic Game Plan in Just 48 Hours.

— Be The ONLY One Who Does What You Do.

— The Price Cutting Game is Insane.

— Be in The CRAVINGS Business as a Marketer.