The Boring Leader

The Boring Leader

“Entrepreneur, author and former CMO Roy Osing dares to be different - in fact, he insists on it and helps his clients to do the same!

Roy is a one of a kind leadership thinker with little patience for those who practice performative creativity instead of getting their hands dirty with the real thing. He has grown a start-up to billion dollar sales and authored seven books in his ‘Be Different or Be Dead’ series.

Roy shares his contrary leadership philosophies from falling in love with micromanaging to his human-centric hiring process.

Why you should listen:

✔️ Leadership that cuts the CLAPTRAP is specific, not aspirational.

✔️ Create don’t copy. That’s a leadership priority for standing out.

✔ D️elegation can be leadership abdication.

✔️ Real leadership means hogging the strategy.

✔️ Micromanaging is a leadership responsibility.” — Zoe Routh, Host, Zoe Routh Podcast

Episoder(129)

A Growth Model For Everyone

A Growth Model For Everyone

A Growth Model For EveryoneEvery business is challenged to grow; those who can’t fail and die.In this episode I outline the Growth Model we used to grow our startup; it’s an approach that will work fo...

14 Mar 20255min

Execute Up! To Grow

Execute Up! To Grow

To grow your business, there are some critical actions you need to take from an EXECUTION perspective.These worked for us as we “marched to A BILLION”.And they will work for you…

13 Mar 20254min

Don’t Do It 😡

Don’t Do It 😡

Simple Reasons Why You Should Stop Doing Things Not on StrategyThe emphasis in most strategic planning exercises is on determining the NEW things that should be done to enhance business performance. W...

10 Mar 202523min

Goosebumps Gotcha!

Goosebumps Gotcha!

Hiring People Who Like PeopleNo matter how wonderful your product is, consumers will remember your brand through their experience with it, be it good, bad or ugly. So, it’s imperative you have people-...

3 Mar 202510min

A Plan For Uncertainty

A Plan For Uncertainty

Most organizations spent too much time planning.They try to get their plan PERFECT even though they operate in an IMPERFECT world.Traditional planning models that advocate precision as the goal of str...

27 Feb 20255min

Execution Beats Planning

Execution Beats Planning

Focus on HOW to EXECUTE; Pull Back on Getting Your Direction Perfect.Most businesses focus on getting their plan ‘perfect’—read this as conforming perfectly to the academic strategic planning doctrine...

24 Feb 202525min

Execution Plan Elements

Execution Plan Elements

Elements of an Audacious Execution PlanTo “breathe life” into your Strategy and raise the performance of your organization to unbelievable levels, you need to execute brilliantly and flawlessly.Join m...

21 Feb 20256min

Breakaway From Boring

Breakaway From Boring

Straight Talk For Small Business.Break Away From Boring! Be Audacious. What you’ll find in this amazing episode:▪️The story behind BE DiFFERENT or be dead.▪️Why breaking away from tradition is key to ...

17 Feb 202521min

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