The Boring Leader

“Entrepreneur, author and former CMO Roy Osing dares to be different - in fact, he insists on it and helps his clients to do the same!

Roy is a one of a kind leadership thinker with little patience for those who practice performative creativity instead of getting their hands dirty with the real thing. He has grown a start-up to billion dollar sales and authored seven books in his ‘Be Different or Be Dead’ series.

Roy shares his contrary leadership philosophies from falling in love with micromanaging to his human-centric hiring process.

Why you should listen:

✔️ Leadership that cuts the CLAPTRAP is specific, not aspirational.

✔️ Create don’t copy. That’s a leadership priority for standing out.

✔ D️elegation can be leadership abdication.

✔️ Real leadership means hogging the strategy.

✔️ Micromanaging is a leadership responsibility.” — Zoe Routh, Host, Zoe Routh Podcast

Episoder(130)

Breakaway From Boring

Breakaway From Boring

Straight Talk For Small Business.Break Away From Boring! Be Audacious. What you’ll find in this amazing episode:▪️The story behind BE DiFFERENT or be dead.▪️Why breaking away from tradition is key to ...

17 Feb 202521min

Hire Right; Execute Well

Hire Right; Execute Well

Hire Right; Execute WellStrategy execution requires people who CARE about people.Amazing customer experiences happen when someone “takes care” of someone.In this episode we break down the challenge of...

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Satisfy CRAVINGS not Needs

Satisfy CRAVINGS not Needs

Satisfy Cravings Not NeedsIt’s not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS. That’s according to entrepreneur Roy Osing, who says consumers ...

10 Feb 20259min

Success = Differentiate + Execute

Success = Differentiate + Execute

If you’re looking to grow your business and take it to the next level, there are two things you need to do:​▪️Differentiate the value you deliver from what other competitors do.​▪️Execute in the marke...

3 Feb 202520min

The 48-Hour Business Plan

The 48-Hour Business Plan

Normally, businesses spend way too much time and spend way too much money on creating their business plan (if they have one at all).My Strategic Game Plan is the way to get a business plan quickly, at...

26 Jan 202530min

Put The Book Down

Put The Book Down

An education is exceedingly important. I get that. But there comes a time when the “book prescription” isn’t what you need to succeed in an intensely competitive world.Join me in this episode where we...

20 Jan 202519min

Killing Dumb Rules

Killing Dumb Rules

Most organizations employ rules, policies and procedures to CONTROL the customer engagement process. This approach does nothing to create and build customer loyalty; in fact the opposite occurs. Custo...

13 Jan 202523min

Fight To Be The ONLY One

Fight To Be The ONLY One

Today, every business fights to claim they’re “better” or “the best” or “Number One” in the marketplace. But this type of attempted differentiation is mere CLAPTRAP.They mean nothing to a person who w...

6 Jan 202516min

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