What is The Most Enormous Mistake in Marketing?

What is The Most Enormous Mistake in Marketing?

“If you can’t differentiate yourself from others, you ain’t gonna stand out.

So how do you do that? Well, it’s NOT by claiming you’re number one in the market. Nope, that just won’t cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales.

Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups.

Plus, Roy highlights the importance of customer retention and creating barriers to customer exit. He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty.

He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.”— Chris Ashmore, Host, Master Your Market Podcast

Episoder(128)

Why Settling For “Best” Is a Death ☠️ Sentence!

Why Settling For “Best” Is a Death ☠️ Sentence!

🔥 Why Settling for “Best” Is a Death Sentence! 🔥In this episode of The PowerTalk Show, we’re going all-in with Roy Osing — former CMO, top exec, and author of the explosive mantra: Be Different or B...

26 Jan 21min

Sales Revolution: The New 🆕 Rules

Sales Revolution: The New 🆕 Rules

Sales Revolution: The New Rules🔥🚀 Ready to elevate your sales game? Tune into this episode for audacious strategies that make you stand out! ▪️ Differentiation is survival—without it, you risk extin...

12 Jan 22min

Crush the Norm, Cash the 💰 Checks

Crush the Norm, Cash the 💰 Checks

Crush the Norm, Cash the Checks🔥🚀 Thomas Helfrich chats with Roy Osing, author of Be Different or Be Dead, about the secret sauce to thriving in today’s saturated market! 🔹 The Power of Differentia...

29 Des 202544min

Beyond Skills: The Goosebump 😮 Hiring Rule

Beyond Skills: The Goosebump 😮 Hiring Rule

🚀 Beyond Skills: The Goosebump Hiring Rule!Learn how to hire talent that truly aligns with your vision and skyrockets your career. 💡📚Get ready for game-changing strategies, unique positioning tips,...

15 Des 20251h 18min

Shatter Limits And Become 🚀 Unstoppable

Shatter Limits And Become 🚀 Unstoppable

🔥 Shatter Limits & Become Unstoppable 💥💡 Roy Osing, a badass entrepreneur & leader, drops truth: “Find what they care about & do it differently—that's the magic dust.”🚫 Don’t follow the herd—head ...

1 Des 202535min

Why “The Price Trap” Will Kill 💀 Your Business

Why “The Price Trap” Will Kill 💀 Your Business

🚨 Why “The Price Trap” Will Kill Your Business 🚫When rivals slash prices, don’t get sucked in! 😱 Focus on adding real value 💎 and delivering premium solutions. That’s how you win big and last long...

17 Nov 20257min

💥 Why Serving Is The New Leading

💥 Why Serving Is The New Leading

🔥 Why Serving is the New Leading 💥Roy Osing, a $BILLION business builder, swears by asking “How can I help?” 🙌—genuine support = killer results. Want a boss team? Tune into Business Essentials Dail...

3 Nov 202521min

Building Sales 😎 Legends

Building Sales 😎 Legends

🔥Building Sales Legends Let’s Break it Down 💪Forget just dialing and grinding—Roy Osing says it’s about being a strategic powerhouse! 📈 Your team should WOW customers and make them your biggest fan...

20 Okt 20259min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
okonomiamatorene
lederpodden
rss-markedspuls-2
rss-fa-makro
boligbobla
lederskap-nhhs-podkast-om-ledelse
rss-impressions-2