What is The Most Enormous Mistake in Marketing?

What is The Most Enormous Mistake in Marketing?

“If you can’t differentiate yourself from others, you ain’t gonna stand out.

So how do you do that? Well, it’s NOT by claiming you’re number one in the market. Nope, that just won’t cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales.

Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups.

Plus, Roy highlights the importance of customer retention and creating barriers to customer exit. He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty.

He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.”— Chris Ashmore, Host, Master Your Market Podcast

Episoder(134)

How To Remove ‘Dumb Rules’

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Why Being Imperfect is The Perfect Thing to Do

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Why Copying Others is Disastrous

Why Copying Others is Disastrous

What’s the first thing most people do when confronted with a challenge or a problem to solve? They ‘Gargle Google’! They look for how others—Best in Class—have addressed the issue and then they copy i...

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Put The Textbook Down! is the mantra that professionals need to follow if they want to achieve breakaway performance. Of course, education is essential to preparing everyone for a rewarding future. Bu...

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Why Being The ONLY One Beats The Best

In this episode, Roy argues that businesses are doing a mediocre job of declaring why people should buy from them as opposed to their competitors. The use of CLAPTRAP word like “better”, “best” and “#...

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9 Simple Moves To BE DiFFERENT

9 Simple Moves To BE DiFFERENT

In this episode, Roy discusses the Importance of being different in an insanely competitive world if you want to achieve superlative results. He distinguishes between what being different IS and what ...

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