What is The Most Enormous Mistake in Marketing?

What is The Most Enormous Mistake in Marketing?

“If you can’t differentiate yourself from others, you ain’t gonna stand out.

So how do you do that? Well, it’s NOT by claiming you’re number one in the market. Nope, that just won’t cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales.

Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups.

Plus, Roy highlights the importance of customer retention and creating barriers to customer exit. He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty.

He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.”— Chris Ashmore, Host, Master Your Market Podcast

Episoder(132)

How To Execute an Imperfect Strategy

How To Execute an Imperfect Strategy

Your Business Plan takes the #2 priority! It’s NOT what makes a business successful. If a brilliant plan can’t be executed, what is its value? EXACTLY!In this podcast ‘Unbound’ Podcast Host Chris Dubo...

29 Apr 202445min

💦 Splash - SURPRISE 😮

💦 Splash - SURPRISE 😮

Splashes…💦 Surprise ME! 😮 Is The “Juice” In The Customer Relationship That Takes Their Breath Away.💦 If You are In The Business Of Satisfying Customer Needs, You’re In The Wrong Game.

26 Apr 20243min

Ways to Break The Mold

Ways to Break The Mold

“Roy is an expert in making businesses successful. He has tons of experience and knows exactly how to make a company really stand out from the crowd. This episode is great for students, young entrepre...

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💦 Splash - Dumb Rules

💦 Splash - Dumb Rules

Splashes…💦 Dumb Rules: A Definition of The One Thing That Destroys Customer Loyalty.💦 The Action Plan to Destroy The Rules and Policies That Drive Customers to Your Competition.

19 Apr 20242min

How to Achieve Entrepreneurial Success

How to Achieve Entrepreneurial Success

“In this Chasing Happiness episode, we strip the layers of a journey that transformed a startup into a billion-dollar powerhouse.RoyOsing, a maverick in the business world, shares his unfiltered, raw ...

15 Apr 202434min

💦 Splash - Achieving

💦 Splash - Achieving

Splashes…💦 If A Person Hasn’t ACHIEVED Anything, They’re Not a Worthy Mentor.💦 Pain is a Strategic Concept. If You Can’t Work Through it You Won’t Change anything.

12 Apr 20242min

The Power of Differentiation

The Power of Differentiation

“I’m excited to share with you a fascinating conversation I had with Roy Osing, a renowned expert on business and personal branding. We delved into the importance of differentiation in business and pe...

8 Apr 202434min

💦 Splash - The Prize

💦 Splash - The Prize

Splash…💦 To Win, Keep Your Eyes On The Prize.💦 Keep Your Promises To Your Customers + Dazzle ‘em With How They Feel = Loyal Fans For Life.

5 Apr 20243min

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