What is The Most Enormous Mistake in Marketing?

What is The Most Enormous Mistake in Marketing?

“If you can’t differentiate yourself from others, you ain’t gonna stand out.

So how do you do that? Well, it’s NOT by claiming you’re number one in the market. Nope, that just won’t cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales.

Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups.

Plus, Roy highlights the importance of customer retention and creating barriers to customer exit. He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty.

He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.”— Chris Ashmore, Host, Master Your Market Podcast

Episoder(132)

Disrupting is an Epic Leadership Trait

Disrupting is an Epic Leadership Trait

“Roy underscores the importance of audacity in business, urging individuals to defy societal and educational norms that promote conformity over individuality. He champions the significance of being un...

10 Jun 202426min

Avoid “YUMMY” And Grow Your Business

Avoid “YUMMY” And Grow Your Business

Business plans are traditionally too expensive, they take too much time, they’re too rigid, and are not executed with flawless precision.My guidance in my Strategic Game Plan process is to focus on th...

3 Jun 20249min

Reaction is a Great Competitive Strategy

Reaction is a Great Competitive Strategy

Build the cultural competence of your business on the ability to successfully react to unexpected events rather than rely on traditional planning methods that try to build precision into your plan ove...

27 Mai 202417min

How to Become An Audacious Leader

How to Become An Audacious Leader

An Audacious Leader isn’t great; they’re not the best and they’re not in the top 10.They are breakaway leaders who stand out from the leadership “herd” because they are bold, courageous, outrageous an...

20 Mai 202452min

How To Grow Your Business To a BILLION

How To Grow Your Business To a BILLION

“Roy’s latest book, ‘The Audacious ‘Unheard-Of Ways I Took a Startup to A BILLION IN SALES,’ provides his simple proven methods to ‘kill it’ in business and have a remarkable career.In this episode, R...

13 Mai 202438min

💦 Splash - Copycats

💦 Splash - Copycats

Splashes…💦 Traditional Planning Methods Simply Don’t Work When Success Depends On Flawless Execution.💦 Benchmarking Best In Class Robs An Organization Of The Desire To Be Creative And Innovate.💦 Fa...

10 Mai 20244min

Simple Reasons You Can’t Scale A Business Without Grateful Customers

Simple Reasons You Can’t Scale A Business Without Grateful Customers

“In this episode of ‘Podcast Marketing Secrets’ Roy gives us some real-world advice that's all about growing and scaling your business in just 24 months. Get ready to dive deep into the concept of com...

6 Mai 202443min

💦 Splash - A Billion

💦 Splash - A Billion

Splashes…💦 What Were The Outrageous Things We Did To Get To a Billion In Sales?💦 The Consequences Of NOT Being Different Are Deadly

3 Mai 20248min

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