What is The Most Enormous Mistake in Marketing?

What is The Most Enormous Mistake in Marketing?

“If you can’t differentiate yourself from others, you ain’t gonna stand out.

So how do you do that? Well, it’s NOT by claiming you’re number one in the market. Nope, that just won’t cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales.

Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups.

Plus, Roy highlights the importance of customer retention and creating barriers to customer exit. He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty.

He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.”— Chris Ashmore, Host, Master Your Market Podcast

Episoder(134)

My Journey To a $BILLION

My Journey To a $BILLION

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The Boring Leader

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“Entrepreneur, author and former CMO Roy Osing dares to be different - in fact, he insists on it and helps his clients to do the same! Roy is a one of a kind leadership thinker with little patience fo...

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A Service Mistake Can Be a Fantastic Win

It’s ironic that if a business screws a customer over with a mistake and recovers well, customer loyalty is stronger than if the service OOPS! was never made at all. Sure, the customer is upset with t...

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Say YES! And Grow Your Business

Say YES! And Grow Your Business

A culture that ‘leans in’ to Saying YES! to their customers will always outpace a competitor who is more of a control freak, wanting to control the customer engagement process.A YES! business is more ...

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The New Age Entrepreneur Is Audacious

The New Age Entrepreneur Is Audacious

Let me begin with this SOBERING REALITY. According to current data, UP TO 90% OF STARTUPS FAIL! Obviously, entrepreneurs are UNABLE TO COPE with TODAY’S FIVE BUSINESS REALITIES…✔️ REALITY #1. Intense ...

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The Service Experience Should SURPRISE! your Customers

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Customers expect your product or service to work as promised. Having a product that works doesn’t impress them much; it doesn’t make them loyal to you in the long run. But when they have a service exp...

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