What is The Most Enormous Mistake in Marketing?

What is The Most Enormous Mistake in Marketing?

“If you can’t differentiate yourself from others, you ain’t gonna stand out.

So how do you do that? Well, it’s NOT by claiming you’re number one in the market. Nope, that just won’t cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales.

Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups.

Plus, Roy highlights the importance of customer retention and creating barriers to customer exit. He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty.

He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.”— Chris Ashmore, Host, Master Your Market Podcast

Episoder(132)

3 Proven Ways to Grow Your Business - Part II

3 Proven Ways to Grow Your Business - Part II

In this 3-part episode growth series, I will share with you 3 simple things I did to grow a startup internet company to A BILLION IN ANNUAL SALES! You will discover that what worked for me isn’t rocke...

10 Jan 202423min

3 Proven Ways to Grow Your Business - Part I

3 Proven Ways to Grow Your Business - Part I

There isn’t ONE magic solution to business growth. Sustainable growth comes from doing many things consistently right. And its genesis is outside the realm of textbook thinking. Textbooks are useful t...

3 Jan 202417min

Why Do Audacious Leaders ‘Love’ The Frontline?

Why Do Audacious Leaders ‘Love’ The Frontline?

The Frontline represents the membrane between the customer and the internal ‘guts’ of a business. The Frontline represents the company’s brand, its values and strategy. And yet the Frontline rarely ge...

27 Des 202335min

How To Create The Best Business Plan Fast!

How To Create The Best Business Plan Fast!

Building an effective strategic plan for most businesses is typically a challenge. The process can be time consuming, expensive and is based on traditional academic planning principles aimed to define...

18 Des 202328min

How to Easily Make a Jaw-dropping Brand

How to Easily Make a Jaw-dropping Brand

Branding today is focused on what businesses PRODUCE as demonstrated by this typical brand statement: “I help individuals reassess their life choices to discover their true paths to success.” Whereas ...

11 Des 202326min

Why SURPRISE! is Better Than Meeting Customer Needs

Why SURPRISE! is Better Than Meeting Customer Needs

Most organizations focus on delivering what their customers NEED. The problem is, competition in the ‘NEEDS’ space is fierce; low prices are the main emphasis with the impossibility of any business ac...

6 Des 202323min

How To Remove ‘Dumb Rules’

How To Remove ‘Dumb Rules’

A ‘Dumb Rule’ is a rule or policy that customers HATE; it is used to control customer engagement and not enable it. Dumb Rules create internal friction in an organization that prevents smooth fulfillm...

4 Des 202324min

Why Being Imperfect is The Perfect Thing to Do

Why Being Imperfect is The Perfect Thing to Do

Everyone seeks perfection in business and in life. We aspire to be ‘perfect’ in everything we do. How is that even possible in a world that is imperfect? And who determines what’s perfect and what is ...

27 Nov 202319min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
liberal-halvtime
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
okonomiamatorene
rss-politisk-preik
rss-markedspuls-2