What is The Most Enormous Mistake in Marketing?

What is The Most Enormous Mistake in Marketing?

“If you can’t differentiate yourself from others, you ain’t gonna stand out.

So how do you do that? Well, it’s NOT by claiming you’re number one in the market. Nope, that just won’t cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales.

Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups.

Plus, Roy highlights the importance of customer retention and creating barriers to customer exit. He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty.

He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.”— Chris Ashmore, Host, Master Your Market Podcast

Episoder(129)

The Caring Strategy

The Caring Strategy

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Find Your Fox

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Standing Out, Defining the Fox, and Being The ONLY One.“Have you heard the one about that guy who built a billion dollar company? You know, the one that talks about becoming “the only one”. Watch or l...

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A Plan For Differentiation

A Plan For Differentiation

A Plan For DifferentiationBusinesses don’t like to take time to develop a strategy to plan their future. The strategy-building process generally takes too long, costs too much money and is not “built ...

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Stand Out or Be DONE

Stand Out or Be DONE

How to Stand Out From the Crowd“The small business viking, Roy Osing, discusses what business owners can do to thrive. His book series, Be Different or Be Dead, shines a light on the biggest challenge...

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Leaders: Take Notes!

Leaders: Take Notes!

Fast and Furious Ways to Grow Your Business…Why Audacious Leaders are Great Note-Takers.Serving Leaders must be avid note-takers when asking employees how they can help make their jobs easier. And by ...

31 Mar 202526min

5 Strategy Moves To Grow

5 Strategy Moves To Grow

To Grow your business there are 5 things you need to focus on in your strategy.These worked as we grew an early stage company to A BILLION IN SALES!Check it out. ..Here are bite sized morsels of gold!

27 Mar 20255min

Leadership Must Change

Leadership Must Change

How to be Different and Audacious.It’s not enough to be the best at what you do. As a leader, you need to be the ONLY one who does what you do! Let’s turn some thinking on its head, dive into the epis...

24 Mar 202510min

From Embers to Excellence

From Embers to Excellence

From Embers to Excellence…A Journey to A BILLION IN SALES!“Join us for an exciting episode with Roy Osing, the former president of a major data and internet company, whose audacious 'unheard-of ways' ...

17 Mar 202558min

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