Ep.13 From 'Uncool' Niche to 9 Figure Business with Simon Mottram, Founder of Rapha
Working Hard with Grace Beverley3 Okt 2022

Ep.13 From 'Uncool' Niche to 9 Figure Business with Simon Mottram, Founder of Rapha

Simon Mottram is the Founder of Rapha. Hailed as one of the greatest marketers and business innovators in modern cycling; he made cycling cool. Having founded the brand in 2004, Rapha has transformed the industry and blurred the lines between fashion and cycling through its stylish, high-quality performance products, creative and engaging storytelling, direct to consumer model and innovative approaches to physical retail and membership.


Simon has been a passionate cyclist for more than 30 years and has successfully transferred his passion to the Rapha brand and internal culture. Prior to setting up Rapha, Simon specialised in brand strategy and marketing and worked for various firms and agencies - experience he later utilised to attract attention to his own brand. Rapha has since been deemed a ‘marketing machine’ and over the years has mastered the art of community marketing, reliant on a strong membership programme that connects over 17,000 cyclists worldwide.


After an exceptional decade of sales Simon sold the business for a cool $200 million to the heirs of America’s retail giant, Walmart. Though he remains active at Rapha as a shareholder director and founder, in December 2021 Simon stepped down as CEO to allow his business to excel and be taken to the next level. I am also pleased to have him on board my own vision for TALA as an investor.


Topics:

• Early years in finance and experience in branding

• Start-up years at Rapha and finding the niche

• Building authenticity and exclusivity into the brand

• Maintaining brand culture in the face of growth

• The future for Rapha and ‘semi-retirement’

• How to succeed as an entrepreneur

Hosted on Acast. See acast.com/privacy for more information.

Episoder(205)

The Relationship & Love Advice You Need To Hear From The Experts

The Relationship & Love Advice You Need To Hear From The Experts

I've been through the archives and pick out the best advice we’ve had from the amazing relationship experts I’ve had on over the years.From sexologists, to relationship coaches, to girls who have just...

1 Sep 202528min

How My Fiancé Pulled Off My Surprise Proposal, With My Agent Lauren! [The Wedding Rewind]

How My Fiancé Pulled Off My Surprise Proposal, With My Agent Lauren! [The Wedding Rewind]

I got married this week so I went digging in the archives and found the episode we recorded with my agent just after my engagement! It's the story of how she helped my fiancée pull off the biggest sur...

25 Aug 202543min

Why going ‘exclusive’ doesn’t work, and other dating rules to live by

Why going ‘exclusive’ doesn’t work, and other dating rules to live by

I speak about my attitude to dating so much with my friends, but I never really speak about it on here, so i thought we could get into that today because as i’m getting closer to my actual wedding (wt...

20 Aug 202525min

How to Build the Relationship You’ve Always Wanted With Matthew Hussey

How to Build the Relationship You’ve Always Wanted With Matthew Hussey

Matthew Hussey is the world’s leading dating coach. His YouTube channel has over 4 million subscribers and his advice has been viewed over 1.5 billion times online. He has coached celebrities, CEOs, a...

18 Aug 20251h 1min

You're Not Being Consistent Because You're Burnt Out... Here's What To Do About It

You're Not Being Consistent Because You're Burnt Out... Here's What To Do About It

I wasn’t sure whether to do a solo episode on burnout, because honestly, it felt a bit embarrassing to admit. I’m not scared to say publicly that I tie a lot of my self worth to my achievement and pro...

11 Aug 202513min

The one thing I do every year on 8th August that's changed my life

The one thing I do every year on 8th August that's changed my life

A bit of a different one, but this week is August 8th, and I'd love for you to try this exercise because it's truly changed my lifeHere's the link to the John Amaechi episode I clipped during this ep:...

7 Aug 202516min

How To Stop Sabotaging Yourself And Burning Out With Dr Julie Smith

How To Stop Sabotaging Yourself And Burning Out With Dr Julie Smith

Dr. Julie Smith is a bestselling author, NHS-trained psychologist, and one of the most trusted mental health voices on the internet. Her videos on mindset, anxiety, and emotional resilience have reach...

4 Aug 20251h 2min

The Four Things I Wish I Knew Before I Started My Business

The Four Things I Wish I Knew Before I Started My Business

Today’s episode is a bit of a different one. I asked what episodes you’d like me to touch on, and I got so many requests to do one on tips for early-stage business owners. It’s been on my ‘episodes to...

28 Jul 202519min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
rss-pa-konto
rss-investering-gjort-enkelt