Ep.13 From 'Uncool' Niche to 9 Figure Business with Simon Mottram, Founder of Rapha

Ep.13 From 'Uncool' Niche to 9 Figure Business with Simon Mottram, Founder of Rapha

Simon Mottram is the Founder of Rapha. Hailed as one of the greatest marketers and business innovators in modern cycling; he made cycling cool. Having founded the brand in 2004, Rapha has transformed the industry and blurred the lines between fashion and cycling through its stylish, high-quality performance products, creative and engaging storytelling, direct to consumer model and innovative approaches to physical retail and membership.


Simon has been a passionate cyclist for more than 30 years and has successfully transferred his passion to the Rapha brand and internal culture. Prior to setting up Rapha, Simon specialised in brand strategy and marketing and worked for various firms and agencies - experience he later utilised to attract attention to his own brand. Rapha has since been deemed a ‘marketing machine’ and over the years has mastered the art of community marketing, reliant on a strong membership programme that connects over 17,000 cyclists worldwide.


After an exceptional decade of sales Simon sold the business for a cool $200 million to the heirs of America’s retail giant, Walmart. Though he remains active at Rapha as a shareholder director and founder, in December 2021 Simon stepped down as CEO to allow his business to excel and be taken to the next level. I am also pleased to have him on board my own vision for TALA as an investor.


Topics:

• Early years in finance and experience in branding

• Start-up years at Rapha and finding the niche

• Building authenticity and exclusivity into the brand

• Maintaining brand culture in the face of growth

• The future for Rapha and ‘semi-retirement’

• How to succeed as an entrepreneur

Hosted on Acast. See acast.com/privacy for more information.

Episoder(204)

The Ultimate Guide to PCOS: Reversing Your Symptoms, Diet Changes & Medication with Dr Hazel Wallace

The Ultimate Guide to PCOS: Reversing Your Symptoms, Diet Changes & Medication with Dr Hazel Wallace

In today’s episode, we’re digging into a topic that impacts millions of women, but still isn’t widely understood: Polycystic Ovary Syndrome or PCOS. It’s a personal one for me, as I’ve had PCOS for ov...

21 Jul 20251h 6min

Emma Grede: How To Stop Playing Small and Start Making Sh*t Happen

Emma Grede: How To Stop Playing Small and Start Making Sh*t Happen

When I started this podcast, I wrote a list of my dream guests. It was almost like a podcast vision board. And today’s guest, was the first name I wrote down. Emma Grede is the Co-founder of Good Amer...

14 Jul 20251h 5min

Why You Shouldn't Always Trust Your Gut Instinct

Why You Shouldn't Always Trust Your Gut Instinct

Today’s bonus episode is all about the heart vs head dilemma, how do you know when to trust your gut and when to step back and stick to the facts?It’s a theme that came up in our Monday episode with A...

10 Jul 202517min

How To Design Your Life One Powerful Decision at a Time with Adrienne Adhami

How To Design Your Life One Powerful Decision at a Time with Adrienne Adhami

In this episode, we’re talking about how to make life-changing decisions that are right for you, in a world where we’re faced with endless choice, people pleasing & thousands of opinions.As always, I’...

7 Jul 202554min

Ozempic, UPFs & The Problem With Diet Shortcuts with Rhiannon Lambert

Ozempic, UPFs & The Problem With Diet Shortcuts with Rhiannon Lambert

Most of us grew up surrounded by a whirlwind of food rules. From diet culture telling us to cut carbs and count every calorie, to wellness trends convincing us that only green juices and almond flour ...

30 Jun 20251h 9min

Catch up friends: Why has the substance fallen out of our friendships?

Catch up friends: Why has the substance fallen out of our friendships?

Today is another bonus episode, and this week it’s another chat about an article that really got me thinking, so we’re diving deep into friendships!You can read the article by Anya Meyerowitz: https:/...

26 Jun 202523min

"I lost my sense of smell": Jo Malone CBE on The Secret To Building (& Re-Building) Your Dreams

"I lost my sense of smell": Jo Malone CBE on The Secret To Building (& Re-Building) Your Dreams

Jo Malone CBE has long been high up on my dream guests list for this podcast. Not only because she's built two incredible global brands but she's also faced more than your average person's challenges ...

23 Jun 202556min

The Reality Of Sexism in 2025 And What We Can Do About It With Laura Bates

The Reality Of Sexism in 2025 And What We Can Do About It With Laura Bates

This episode is everything you need for when a man tries to tell you that sexism no longer exists. We really into the reality modern misogyny, including the rise of incel culture, the influence of alg...

16 Jun 20251h

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
e24-podden
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
rss-pa-konto
liberal-halvtime
stockup