#9 - AI Revolution in Client-Agency Partnerships | César Vacchiano, Scopen CEO on Future Marketing ROI

#9 - AI Revolution in Client-Agency Partnerships | César Vacchiano, Scopen CEO on Future Marketing ROI

Join Miguel Machado as he explores how AI is reshaping agency-client relationships with César Vacchiano, President & CEO of Scopen. With over 32 years in the industry and global market insights across Europe, Asia, Africa, and Latin America, Vacchiano shares exclusive data on how AI is transforming marketing partnerships worldwide.

Key highlights:

  • Strategic Shift in Client Expectations: Discover how CMOs are moving beyond cost-cutting to leveraging AI for data insights and creative enhancement
  • Agency Evolution Blueprint: Learn how AI is enabling agencies to deliver faster, personalized, data-driven solutions while elevating their strategic value
  • Future Agency Business Models: Explore how AI will create new revenue streams and intellectual property opportunities by 2026-2027
  • Talent Transformation: Understand which agency roles will evolve and how AI implementation affects team structure and client relationships

Essential listening for CMOs, agency leaders, marketing directors, and innovation strategists navigating the AI revolution in marketing. Get actionable insights on selecting the right AI partners and implementing transformative technologies while strengthening client-agency relationships.

Episoder(22)

#6 - Agentic AI & Quantum Computing Revolution | Dr. Utpal Chakraborty, CTO Intel AI & Global AI Expert

#6 - Agentic AI & Quantum Computing Revolution | Dr. Utpal Chakraborty, CTO Intel AI & Global AI Expert

Join Miguel Machado as he explores the future of AI marketing technology with Dr. Utpal Chakraborty, ranked among the top 20 generative AI experts globally. With over two decades of experience as CTO ...

5 Feb 202525min

#5 - AI Marketing: Data-Driven CPG Strategy for 10X ROI | Deepak Jose, Top 100 Analytics Innovator| ex Mars & Coca-Cola

#5 - AI Marketing: Data-Driven CPG Strategy for 10X ROI | Deepak Jose, Top 100 Analytics Innovator| ex Mars & Coca-Cola

Join Miguel Machado as he explores practical AI implementation with Deepak Jose, named among 2023's CPG Visionaries and Top 100 Innovators in Data & Analytics. Drawing from his leadership experience a...

23 Jan 202525min

#4 - Personalization vs Privacy in the AI Era | Helen Yu, CEO & Digital Transformation Expert

#4 - Personalization vs Privacy in the AI Era | Helen Yu, CEO & Digital Transformation Expert

In this episode, Miguel Machado welcomes Helen Yu, founder and CEO of Tigon Advisory Corp., a globally recognized thought leader in AI, cybersecurity, and digital transformation. Helen reveals actiona...

2 Jan 202527min

#3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt

#3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt

Join Miguel Machado for an exclusive conversation with Victor Tapia, IT&D Global Director for Digital, Marketing and E-commerce Nutrition at Reckitt. Discover how this digital transformation leader is...

12 Des 202418min

#2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader

#2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader

Join Miguel Machado for a strategic deep dive with Jimmy Klein, Global Digital Innovation Manager at Diageo, as he reveals how AI is reshaping product development, personalization, and marketing in th...

15 Nov 202427min

#1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights

#1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights

In this episode, we’re thrilled to welcome Omar Carrión, the Senior Integrated Marketing Communications and Omnichannel Director at Kellanova Latin America, overseeing some of the world’s most iconic ...

26 Sep 202430min

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