excellence, actually18 Sep 2025

The Sports Psychologist Who Taught MJ and Kobe How to "Manage the Moment"

Before the 1993-1994 NBA season, coach Phil Jackson wanted to get his Chicago Bulls some help. They'd won the championship the previous year, but right before the season, Michael Jordan made a surprise retirement announcement. So Jackson called George Mumford—a meditation practitioner who was then teaching mindfulness in hospitals, clinics, and prisons—hoping he might be able to use the same techniques to help the Bulls deal with the stress of success and MJ's departure. Mumford would go on to work with Jackson through six NBA titles: the Bulls in '96, '97, and '98—after MJ returned—and the Lakers in '00, '01, and '02. He has since gone on to a long and successful career as a sports psychologist and performance consultant, teaching people how to stay mentally fit and resilient even amidst difficulty and uncertainty. We often discuss the importance of cultivating the ability to respond rather than react—and George Mumford has made a living out of teaching that skill to some of the world's best performers, including Kobe Bryant and Michael Jordan. Today, he discusses how to make yourself "flow ready," silence your "negative committee," use his 4 A's framework to deal with difficulty or pain, and manage the moment.

Unedited transcript: https://docs.google.com/document/d/1LeQur4snw3Qe6IPSuhG597DQwPx_9kdVhxYw94xFOWA/edit?usp=sharing

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