Founders: Should YOU be CEO? Are You Sure?

Founders: Should YOU be CEO? Are You Sure?

Founder-led doesn’t HAVE to mean being founder-run.

What does it really take to step away from the founder grind and still stay true to your business?


In this 5-minute short, Stu Macdonald, founder of ManiLife Peanut Butter, explains why so many entrepreneurs get stuck doing “an elite job they’ve never been trained for” and how he escaped the stress hole by changing the way he structured his business.

Stu reflects on:

  • Why being founder-led doesn’t have to mean being founder-run


  • Why most first senior hires don’t work out and why that’s okay.


  • How the right team can turn chaos into momentum.

Selected and hand-picked by the brilliant team at MKJ Ignite – the FMCG recruitment experts helping challenger brands grow with the right people in the right roles – this short is full of practical people insights. Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive.


If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.uk


Connect with Billy Maddock on LinkedIn


Connect with Immy Southwell on LinkedIn


Connect with Paul Jones on LinkedIn


Follow MKJ Ignite on Instagram


Connect with MKJ Ignite on LinkedIn

Episoder(122)

From DIY to £10M by 2027: ManiLife The 'World's BEST Peanut Butter'

From DIY to £10M by 2027: ManiLife The 'World's BEST Peanut Butter'

A small favour: If this episode inspires you to think about new ways to drive business growth, please please hit FOLLOW and even leave a review!This tiny gesture from you means the world to us, and al...

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Why You Need *Legal* Kryptonite (& Why ChatGBT Can't Give it To You)

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In the latest episode of Brand Growth Heroes, Fiona Fitz sits down with Craig Allen, the founder of Gold Standard Nutrition (GSN), who joins us from Selby, York. GSN has become a standout brand for it...

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In this latest episode, we’re diving into the remarkable story of Scott Davies, the visionary Welsh founder of Hilltop Honey. From an early career as a bricklayer and coal yard worker to building a £5...

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Ep77 VITHIT’s Roadmap to £80M in Global Sales in 2025, Gary Lavin ( Part 2)

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Ep76 VITHIT Vitamin Water: Founder Gary's Blueprint to Becoming Category Leader (Part 1)

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VITHIT: This episode is the first in a 2-part series where we dive deep into the journey of the leading vitamin water in the UK and Ireland, through the eyes of its Irish founder, Gary Lavin. VITHIT i...

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