Founders: Should YOU be CEO? Are You Sure?

Founders: Should YOU be CEO? Are You Sure?

Founder-led doesn’t HAVE to mean being founder-run.

What does it really take to step away from the founder grind and still stay true to your business?


In this 5-minute short, Stu Macdonald, founder of ManiLife Peanut Butter, explains why so many entrepreneurs get stuck doing “an elite job they’ve never been trained for” and how he escaped the stress hole by changing the way he structured his business.

Stu reflects on:

  • Why being founder-led doesn’t have to mean being founder-run


  • Why most first senior hires don’t work out and why that’s okay.


  • How the right team can turn chaos into momentum.

Selected and hand-picked by the brilliant team at MKJ Ignite – the FMCG recruitment experts helping challenger brands grow with the right people in the right roles – this short is full of practical people insights. Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive.


If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.uk


Connect with Billy Maddock on LinkedIn


Connect with Immy Southwell on LinkedIn


Connect with Paul Jones on LinkedIn


Follow MKJ Ignite on Instagram


Connect with MKJ Ignite on LinkedIn

Episoder(122)

Ep75 HANX Condoms are Creating the Sexual Wellness Brand Your Mum Will Love

Ep75 HANX Condoms are Creating the Sexual Wellness Brand Your Mum Will Love

Ever been embarrassed at the till buying condoms?! This week, Fiona Fitz is joined by Farah Kabir and Sarah Welsh, the brilliant duo behind HANX, a scaling challenger brand in the sexual wellness cate...

4 Nov 202428min

Ep74: (Part 3) After The Sale of Fuel 10K to Premier Foods:  Barney Mauleverer

Ep74: (Part 3) After The Sale of Fuel 10K to Premier Foods: Barney Mauleverer

We're thrilled to welcome back Fuel 10k founder Barney Mauleverer for his third appearance on Brand Growth Heroes. Barney's just wrapped up an incredible 13-year journey with Fuel 10K, and he's here t...

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Ep73: Founder Ruby Raut on FemTech brand WUKA,  Empowering Women & Redefining Period Care.

Ep73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care.

In this latest episode of Brand Growth Heroes, Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growi...

30 Sep 20241h

Ep72 How to Grow from £0 - £20m in JUST 5 YEARS with Child's Farm Joanna Jensen

Ep72 How to Grow from £0 - £20m in JUST 5 YEARS with Child's Farm Joanna Jensen

Listen and learn from Joanna Jensen, the founder of Child's Farm!This multi-award-winning natural skincare brand was founded (like 99% of businesses born to female founders) from Joanna's own need for...

2 Sep 202455min

Ep71 $500M: OLIPOP *Explodes* the USA Soda Market

Ep71 $500M: OLIPOP *Explodes* the USA Soda Market

$500M: OLIPOP explodes the USA Soda MarketJoin us for Fiona Fitz’s recent conversation with OLIPOP Co-Founder & President David Lester, recorded live at the Bread and Jam Festival.OLIPOP Co-Founders D...

28 Jul 202446min

Ep70 Sauce Shop Secrets Unveiled: What DOES it take to manufacture in-house?

Ep70 Sauce Shop Secrets Unveiled: What DOES it take to manufacture in-house?

Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in TescoIf you’re ever wondering what it takes to own and run your own manufa...

10 Jun 202442min

Freja Bone Broth: How to Hit a £10M Run-Rate in Just 3 Years

Freja Bone Broth: How to Hit a £10M Run-Rate in Just 3 Years

Episode 69: Freja Foods, Founder Ed ArmitageHow to Hit a £10m Run Rate in 3 Years!In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his awa...

9 Apr 202442min

Ep68 (Part 2) Fuel10k Sells to Behemoth Premier Foods - The Week Before the Sale

Ep68 (Part 2) Fuel10k Sells to Behemoth Premier Foods - The Week Before the Sale

Founder Barney Mauleverer describes Fuel10k as 'a 12 year overnight success'In Part 2 of our two part series covering the growth journey & sale of the protein breakfast brand Fuel10k to Premier Foods,...

9 Nov 202342min

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