AI search ads 101—everything marketers need to know, with Asa Hiken
Ad Age Insider19 Sep 2025

AI search ads 101—everything marketers need to know, with Asa Hiken

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers' changing AI habits.

YouTube announced new ad tools that will give creators more power to curate sponsorships across their content libraries. Read how YouTubers are becoming more like traditional media networks. And a tax change set for 2026 threatens the future of free agency food. Get the info on how lunches might become the next differentiator for recruiting talent.

Dig deeper on the topics mentioned in this week's episode:

~Everything to know about AI search ads

~Inside Perplexity's ad test

~Answer engine optimization tips

~Listen to Grillo's CMO on the importance of experiential activations

Episoder(195)

Keith Grossman, Bloomberg Media global chief revenue officer

Keith Grossman, Bloomberg Media global chief revenue officer

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Meg Goldthwaite, CMO, NPR

Meg Goldthwaite, CMO, NPR

Twenty-one percent of the population now owns at least one smart speaker. A full 14 million people in the U.S. got their first smart speaker device in 2018 — meaning voice as a topic of fascination is...

10 Jan 201929min

Shannon Simpson Jones and Yadira Harrison, co-founders, Verb

Shannon Simpson Jones and Yadira Harrison, co-founders, Verb

Launched in January, Verb is a hybrid shop that claims to have a new approach to the agency space. Verb boasts both traditional agency chops and consultancy offerings for both brands and other agencie...

20 Des 201833min

Ben Wiener, CEO, Wongdoody

Ben Wiener, CEO, Wongdoody

The Seattle-based creative shop Wongdoody (yes, that's its real name) celebrated its 25th anniversary this year — and as it did so, it was acquired by Indian tech giant Infosys, once known for offshor...

13 Des 201831min

Edward Felsenthal, CEO and Editor-in-Chief, Time magazine

Edward Felsenthal, CEO and Editor-in-Chief, Time magazine

Days after Salesforce co-founder Marc Benioff and his wife Lynne closed on their purchase of Time, the new owners gave its editor, Edward Felsenthal, the additional title of CEO. Felsenthal joins Ad L...

6 Des 201838min

Julio Bruno, CEO of Time Out Group

Julio Bruno, CEO of Time Out Group

In 2015, when Julio Bruno took over as the chief executive at Time Out, it was taking on heavy losses. An executive who had held senior positions at Diageo and TripAdvisor, Bruno saw an opportunity. N...

29 Nov 201832min

Karina Wilsher, Anomaly's next global CEO

Karina Wilsher, Anomaly's next global CEO

After 14 years at Anomaly, founding partner Karina Wilsher will be assuming the global CEO title at the agency. Currently the global COO, Wilsher has long been groomed for the new role and will assume...

20 Nov 201828min

Aaron Walton, co-founder, Walton Isaacson

Aaron Walton, co-founder, Walton Isaacson

The co-founder of 14-year-old agency Walton Isaacson first went to work for the brand side in 1983 — Pepsi specifically. As it happens Pepsi at the time was working with a singer by the name of Michae...

15 Nov 201846min

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