RawTalk2 Mar 2024

Reimagining Social Drinking: Launching a Nonalcoholic Aperitif with Lily Geiger | Episode 31

In this episode of the Kindred Spirits Podcast, hosts Maddy & Melissa delve into an inspiring conversation with Lily Geiger, the Founder and CEO of Figlia, a non-alcoholic aperitif beverage brand.

Born from Lily's personal experiences with an alcoholic parent and a desire to offer better choices for those abstaining from alcohol, Figlia represents a movement towards more inclusive and honest discussions around alcohol consumption.

The episode covers Lily's background in marketing, her entrepreneurial journey during the pandemic, and the challenges of starting a business in the beverage industry.

Drawing from personal motivation and aiming to support the sober community, Lily highlights the importance of storytelling, community feedback, and creating a product driven by genuine passion.

The discussion also explores the growing non-alcoholic beverage market, the significance of personal support systems for entrepreneurs, and advice for those looking to start their ventures.

Lily's story is a testament to resilience, the power of purpose-driven business, and the expanding landscape of options for individuals choosing to live alcohol-free.

Timestamps:

01:24 Lily's Journey to Starting Figlia

02:52 The Challenges of Starting a Beverage Company

05:04 The Motivation Behind Figlia

07:08 The Process of Creating Figlia's Flavor

09:35 Marketing Strategies and Building a Community

11:49 The Rise of Non-Alcoholic Retailers

13:34 The Shift Towards Non-Alcoholic Consumption

14:22 Botanicals in Non-Alcoholic Drinks

16:15 The Challenges of Entrepreneurship

18:09 The Importance of Supportive Relationships

18:35 Finding Your Kindred Spirit

20:25 Where to Find Figlia Drinks

Figlia Website

Figlia Instagram

Connect with Lily Geiger

Connect with Kindred Spirits Podcast:

Connect with Madeleine Matson Smith on ⁠⁠⁠LinkedIn ⁠⁠⁠

Connect with Melissa Jaalaid on ⁠⁠LinkedIn⁠

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